OpenTV and Auction Network Announce Deal
January 14 2008 - 8:30AM
PR Newswire (US)
OpenTV Participate(TM) Solution to power first-ever Internet and TV
network devoted to the auction industry in the US SAN FRANCISCO,
Jan. 14 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), a
leading provider of solutions for the delivery of advanced
television and cross-platform interactive services, announced today
that Auction Network, the first-ever US television network devoted
to the auction industry, has chosen the OpenTV Participate solution
to power its live Internet auction business and upcoming television
launch. Auction Network, whose programming will feature televised
and live auctions ranging from thoroughbred horse sales in Kentucky
to Ozzy Osbourne's celebrity auction to wine auctions from around
the world, will use OpenTV Participate to handle all auction
transactions, allowing viewers to interact in real-time with
television programming via Web, IVR voice telephony, portable
devices and, in the future, set-top boxes. Auction Network delivers
the thrill and excitement of live auction programming with the
interactivity to make it easy to view items, place bids and become
the high bidder, even if the auction is on the other side of the
world. "Auction Network has a unique and exciting vision that fully
embraces many of the new concepts OpenTV has been developing in our
enterprise product strategy for broadcasters," said Ben Bennett,
OpenTV's Chief Operating Officer. "One of the most important
concepts, in our view, is the absolute pre-requisite for
broadcasters to have a direct two-way relationship with their
viewers -- Auction Network is a wonderful example of that
capability." "With Auction Network launching as a 24/7 streaming
Internet Network rapidly migrating to live TV, the biggest
challenge we faced was seamless integration of traditional and new
media broadcast technologies with customer interaction and data
aggregation," said Pam McKissick, Auction Network's Chief Executive
Officer. "OpenTV Participate allows us to do that without
over-complicating our daily operations. We have found that OpenTV
Participate is a visionary, second-generation system that
dramatically alleviates issues our cutting edge broadcast network
might face." OpenTV Participate's powerful servers enable unlimited
concurrent auctions to be set up using simple wizard-based auction
logic that supports more than 17 types of auction events. OpenTV
Participate's fully integrated scheduling and studio console
applications will give auction clerks, production staff and
auctioneers live auction data providing dynamic TV programming,
originated in studios and on location, with real-time viewer
participation and instant business analysis. OpenTV Participate's
modular solution also enables Auction Network to manage viewer
registration, billing, fulfillment, accounts, customer care,
loyalty schemes, and marketing using a single back-office
application. With its state of the art CRM and marketing modules,
and cross-platform data aggregation, OpenTV Participate will
provide Auction Network with flexible business reporting, deep
insight into customer behavior, global business analysis and
instant communication with consumers at the touch of a button. In
addition, the product can provide added-value content such as
trivia, sponsor messages and interactive and targeted advertising.
About OpenTV OpenTV is one of the world's leading providers of
solutions for the delivery of digital and interactive television.
The company's software has been integrated in more than 96 million
digital set-top boxes and digital televisions around the world, and
enables enhanced program guides, video-on-demand, personal video
recording, enhanced television, interactive shopping, interactive
and addressable advertising, games and a variety of consumer care
and communication applications. For more information, please visit
http://www.opentv.com/. Cautionary Language Regarding
Forward-Looking Information The foregoing information contains
certain "forward-looking statements" within the meaning of the
United States Private Securities Litigation Reform Act of 1995.
These statements are based on management's current expectations and
are subject to uncertainty and changes in circumstances. Actual
results may differ materially from these expectations due to
changes in political, economic, business, competitive, market and
regulatory factors. In particular, factors that could cause our
actual results to differ include risks related to: market
acceptance of interactive television services and applications such
as ours; delays in the development or introduction of new
applications and versions of our service; technical difficulties
with networks or operating systems; our ability to manage our
resources effectively; changes in technologies that affect the
television industry; and the protection of our proprietary
information. These and other risks are more fully described in our
periodic reports and registration statements filed with the
Securities and Exchange Commission and can be obtained online at
the Commission's web site at http://www.sec.gov/. Readers should
consider the information contained in this release together with
other publicly available information about our company for a more
informed overview of our company. We disclaim any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
DATASOURCE: OpenTV Corp. CONTACT: Christine Oury of OpenTV Corp.,
+1-415-962-5433, ; or Lisa Ruiz-Rogers of Manning, Selvage &
Lee, +1-323-866-6059, ; for OpenTV Corp. Web site:
http://www.opentv.com/
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