OpenTV Develops Indy 500 Application for ESPN
May 25 2006 - 7:02PM
PR Newswire (US)
'ESPN 2006 Indianapolis 500 Application' and 'Indy 500 DishHOME
Mosaic' to be Deployed on Dish Network SAN FRANCISCO, May 25
/PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), a leading
provider of enabling technologies for advanced digital television
services, today announced that it has developed the 'ESPN 2006
Indianapolis 500 Application' and the 'Indy 500 DishHOME Mosaic'
for deployment on the Dish Network. The applications will enable an
enhanced experience for viewers of the Indianapolis 500 race on
Sunday, May 28, 2006. Dish Network subscribers will have access to
an Indy 500-themed DishHOME Mosaic (channel 100) on race day that
will feature six different in-car camera feeds, each of which may
be clicked on for viewing in full-screen mode. It will feature an
Indy 500 race-themed motion background and will be ESPN Interactive
TV-branded. Prior to the race, the interactive Indy 500 application
will be deployed by Dish Network to its subscriber base on
Thursday, May 25, 2006. The application is accessible through the
"Sports" menu category in the DishHOME Mosaic (channel 100). It
features several pieces of enhanced content, including
quarter-screen video of the ESPNEWS channel leading up to the race
day; quarter-screen video of one in-car camera during the race;
driver biographies and statistics; league standings; IRL schedule;
and "The Milk Tradition." "The Indianapolis 500 is the perfect
sporting event for these types of enhanced applications," said Tim
Evard, Senior Vice President and General Manager, Americas for
OpenTV. "Leveraging our extensive experience building interactive
applications, and our close working relationship with EchoStar, we
were able to design and develop this captivating application for
ESPN, giving them exactly what they wanted, when they wanted it. We
think the compelling nature of these types of applications, and our
longtime experience in this sector, uniquely position us to offer
our customers, both on the operator and the programming side, the
types of advanced television solutions that help their programming
stand out in today's world. We look forward to continuing these
efforts with one of the world's most recognizable programming
brands in ESPN." EchoStar, which has built the world's most
extensive interactive and enhanced television platform utilizing
OpenTV technology, reaches more than 12 million households. With
this project for ESPN, OpenTV has effectively leveraged for ESPN's
benefit the highly popular Mosaic application used for multiple
programming events by EchoStar. About OpenTV OpenTV is one of the
world's leading providers of technologies and services enabling the
delivery of digital and interactive television. The company's
software has been integrated in over 67 million digital
set-top-boxes in 96 countries. The software enables enhanced
television, interactive shopping, interactive and addressable
advertising, games and gaming, personal video recording, and a
variety of consumer care and communication applications. For more
information, please visit http://www.opentv.com/. DATASOURCE:
OpenTV Corp. CONTACT: Barbara Cassidy of OpenTV, +1-415-962-5000,
or ; or Ray Yeung, , or Matt Hantz, , both of Brainerd
Communicators, Inc., +1-212-986-6667 Web site:
http://www.opentv.com/
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