Omniture Announces Public Beta of Omniture Developer Sandbox
October 05 2009 - 8:00AM
Marketwired
Adobe MAX 2009 Booth #449 -- Omniture, Inc. (NASDAQ: OMTR), a
leading provider of online business optimization software, today
announced the public beta of the Omniture Developer Sandbox, part
of the Omniture Genesis open integration platform, to simplify and
accelerate development of digital marketing applications integrated
with the Omniture Online Marketing Suite.
The Developer Sandbox is an Omniture SiteCatalyst development
environment with a set of test data and the ability to upload
custom data. The sandbox simplifies the development of custom
applications and integrations using Omniture data. Developers can
utilize a full set of previously announced integration APIs that
provide bi-directional data exchange and administration between
developer applications and Omniture products.
Developers within Omniture's partner and customer community are
already seeing success innovating with these APIs. As an example,
Ariba, a leading provider of spend management solutions, integrated
the Genesis Data Insertion API with open APIs from Twitter and
Longtail Video to measure social media traffic.
"Innovating on the Omniture Genesis platform has enabled Ariba
to develop integrations that are the most meaningful to our
business so we can turn analysis into action," said Rudi Shumpert,
Web Developer at Ariba. "By integrating with Genesis APIs, we
better understand where conversations about our brand are happening
on the Web and can respond accordingly to boost loyalty and
engagement."
"Customers rely on the data Omniture measures to develop digital
marketing strategies for every aspect of their business," said John
Mellor, executive vice president of business development and
corporate strategy at Omniture. "Because of the Omniture Developer
Sandbox, our community, including interactive agencies,
professional services partners, and software developers, can more
effectively leverage the 1 trillion transactions we capture for
clients each quarter to create innovative solutions for
customers."
The Developer Sandbox is now available as a public beta.
Developers interested in using the sandbox can request access by
visiting http://developer.omniture.com. For more information about
Ariba's use of Genesis APIs, please visit Omniture's success story
page.
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers. These statements are based on current
expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form
10-Q for the period ended June 30, 2009, and from time to time in
other reports filed by Omniture with the U.S. Securities and
Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.
Omniture Press Contact Jamie Stum 801.830.5218 Email Contact
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