Global Apparel Brand Scotch & Soda Taps Nogin to Drive D2C Growth
May 15 2023 - 4:10PM
Nogin (Nasdaq: NOGN, NOGNW), a
leading provider of innovative Commerce-as-a-Service (“CaaS”),
today announced that global fashion apparel brand
Scotch
& Soda has selected Nogin’s Intelligent Commerce
technology and services to power its direct-to-consumer (D2C)
strategy.
Recently acquired by Bluestar Alliance, a leading investor with
global expertise in Omnichannel consumer businesses, Scotch &
Soda champions individuality and self-expression, with collections
spanning menswear, kidswear, denim, eyewear, fragrances and
accessories. The brand's collections are available in over 200
freestanding stores and 7,000 department stores across the
world.
Through this agreement with Nogin, Scotch & Soda will
utilize Nogin’s end-to-end, turnkey Intelligent Commerce solution
to supercharge its D2C operations and strategy with
enterprise-level features including its Customer Data Platform,
AI-powered customer segmentation, algorithmic merchandising,
personalization, and smart promotion optimization. Further, Nogin
will integrate D2C with Scotch and Soda’s thriving store network
across the US by leveraging innovative, customer-engaging
omnichannel strategies.
At the outset of the engagement, Nogin enabled Scotch & Soda
to seamlessly replatform from Salesforce Commerce Cloud to Shopify
Plus in less than two weeks from start to go-live without incurring
any downtime. Also, by virtue of the proprietary technology built
by Nogin, the entire Scotch & Soda catalog, metadata and
related content were seamlessly loaded, while order management and
fulfillment were integrated within 48 hours. Finally, Nogin is
migrating the customer data set and transaction history to
Intelligent Commerce, which will allow existing Scotch & Soda
customers to enjoy a consistent, familiar experience.
“Nogin differentiates itself as a partner of ours through its
ability to leverage our technology and its own to provide solutions
to its clients in ways we don’t see often executed,” said Colleen
Oates, Director of Partnerships at Shopify. “We look forward to the
continued growth of our partnership and value our relationship with
Nogin.”
“Scotch & Soda is a prominent player in the global fashion
industry,” said Shahriyar Rahmati, COO at Nogin. “To support the
brand’s D2C business, we built the new Scotch & Soda site from
scratch, including its online outlet store, leveraging the powerful
tools within Nogin’s Intelligent Commerce platform and integrating
many of the technologies recently released by Shopify Plus.
Finally, it was a point of pride for us at Nogin to use our full
set of capabilities in service of our long-time client, Bluestar
Alliance.”
“Scotch & Soda customers expect a leading-edge D2C shopping
experience. Nogin enables us to continue delivering exactly that,
without missing a step, even as we migrated from Salesforce
Commerce Cloud to Shopify Plus,” said Ralph Gindi, COO and
co-founder of Bluestar Alliance. “Nogin gives us enterprise-level
ecommerce abilities without the up-front cost and complexity of
traditional methods — allowing us to execute D2C across our brands.
The speed and efficiency of this transition was made possible by
the trust and synergy developed between our team and Nogin, and all
of this was able to take place without any investment in
replatforming or period of downtime. With Nogin’s deep experience
in the apparel industry, and the partnership between our teams, we
were able to confidently engage them to drive ecommerce for Scotch
and Soda, while we focus on delivering the unique fashions our
customers love to our loyal customers and audiences beyond.”
For more information about Nogin, please visit
www.nogin.com.
About Scotch & SodaBorn in Amsterdam in
1985, Scotch & Soda celebrates the free spirit of its birth
city. Endlessly optimistic, the brand champions individuality,
authenticity and the power of self-expression to create the unique
– an attitude reflected in its designs. The Scotch & Soda
collections include menswear, womenswear, kidswear, denim, eyewear,
fragrances and accessories, occupying a unique space in today's
global fashion landscape. Collections can currently be found in
over 200 freestanding stores across Europe, North America, Asia,
the Middle East, Africa and Australia, as well as in 7,000 doors in
some of the world's biggest cities, including New York, London and
Paris. The brand's online operations also ship to over 70
countries. For more information, please visit
www.scotch-soda.com.
About NoginNogin (Nasdaq: NOGN, NOGNW), the
Intelligent Commerce company, provides the world’s leading
enterprise-class ecommerce technology and services for brand
leaders that need to deliver superior growth with predictable costs
and an exceptional online experience. The Nogin Intelligent
Commerce technology is a cloud-based ecommerce environment
purpose-built for brands selling direct-to-consumer (D2C) and
through online channel partners. Nogin frees its customers to focus
on their brands while running as much or as little of the
infrastructure as they choose. Founded in 2010, Nogin optimizes the
entire ecommerce lifecycle for D2C brands, such as bebe,
Brookstone, Hurley, and Kenneth Cole, achieving average growth of
more than 40% in annual gross merchandise value (GMV) in the first
year. To learn more, visit www.nogin.com or follow us on LinkedIn
and on Twitter at @Nogincommerce.
Contacts:
Media Contact:BOCA Communications for
Noginnogin@bocacommunications.com
Nogin Investor Relations Contact:Cody Slach and
Tom ColtonGateway Investor
Relations949-574-3860nogin@gatewayir.com
Nogin (NASDAQ:NOGNW)
Historical Stock Chart
From Jul 2024 to Aug 2024
Nogin (NASDAQ:NOGNW)
Historical Stock Chart
From Aug 2023 to Aug 2024