Nogin Unveils Vx Of Intelligent Commerce, The Leading Commerce-as-a-Service Software Platform
October 27 2022 - 8:00AM
Nogin (NASDAQ: NOGN), a leading provider of innovative
Commerce-as-a-Service (CaaS) technology, today launched a new
website unveiling the arrival of machine learning Customer
Segmentation and Smart Sort merchandising capabilities to its Nogin
Commerce Platform. With these new capabilities, leading direct to
consumer (D2C) ecommerce brands will now have the ability to
elevate customer experiences and maximize potential profits. As
noted in a recent Insider Intelligence report, the 2022 holiday
ecommerce season is expected to grow 15.5% to $236 billion
over last year’s season — Nogin’s enhanced technology helps brands
take advantage of this growth by optimizing customer targeting to
improve customer conversion, without added complexity.
“We strive to provide brands with a commerce platform that
ensures they will never need to replatform their ecommerce
operations to remain on the cutting-edge,” said Nogin co-founder
and CEO Jan Nugent. “By delivering a pre-integrated enterprise
commerce solution at scale, we allow brands to achieve the benefits
of enterprise commerce technologies and best practices, without the
up-front and ongoing investments in innovation. As we enter the
2022 holiday season, the breakthrough segmentation and
merchandising features being unveiled today help brands stay
competitive with the largest online retailers and maximize their
profit potential.”
New Platform Features Drive Intelligent
CommerceNogin’s all-in-one, cloud-based CaaS platform is
purpose-built for brands selling direct-to-consumer (DTC) and
through online channel partners. The Nogin Commerce Platform
contains the latest ecommerce technology innovation, delivering
enterprise-scale results to smaller, growing brands. New features
announced today include:
- Machine Learning Customer Segmentation: A
robust customer data platform (CDP) uses machine learning optimized
across Nogin’s entire customer base to bring data insights that
cannot be achieved alone by a smaller brand. Brands can
automatically segment customers based on purchase history and
behavior, allowing them to dynamically target offers to specific
customer segments, export data to popular email service providers,
and generate lookalike audiences of their best customers. Customer
segments are also automatically updated and segmentation algorithms
self-learn to become more accurate over time.
- Smart Sort Merchandising: A dynamic
merchandising system leverages machine learning to generate a high
conversion-to-traffic ratio. With this feature, a brand’s customers
are able to select a smart sort option that dynamically rearranges
the product selection according to the latest data so customers can
see products that historically experience a high conversion to
sales.
These new capabilities are available now as part of the Nogin
Commerce Platform. For more information about Nogin, please visit
the all new www.nogin.com.
About NoginNogin (Nasdaq: NOGN, NOGNW), the
Intelligent Commerce company, provides the world’s leading
Commerce-as-a-Service (CaaS) technology platform for brand leaders
that need to deliver superior growth with predictable costs and an
exceptional online experience. The Nogin Commerce Platform is a
cloud-based ecommerce environment purpose-built for brands selling
direct-to-consumer (D2C) and through online channel partners. Nogin
frees its customers to focus on their brands while running as much
or as little of the infrastructure as they choose. Founded in 2010,
Nogin optimizes the entire ecommerce lifecycle for such D2C brands
as bebe, Brookstone, Hurley, and Kenneth Cole, achieving average
growth of more than 40% in annual gross merchandise value (GMV) in
the first year. To learn more, visit www.nogin.com or follow us on
LinkedIn and on Twitter at @Nogincommerce.
Contacts:
Media Contact:BOCA Communications for
Noginnogin@bocacommunications.com
Nogin Investor Relations Contact:Cody Slach and
Tom ColtonGateway Investor
Relations949-574-3860nogin@gatewayir.com
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