GIVATAYIM, Israel, December 11 /PRNewswire-FirstCall/ -- Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR), a leading provider of services to insurance companies and car owners, including road-side assistance, towing and stolen vehicle retrieval services in Israel, Argentina and Mexico, has been invited to present at Friedland Investment Events' upcoming Israeli Equities 2006 Conference. This financial conference will be held at the Roosevelt Hotel in New York City on Wednesday, December 13, 2006. Pointer Telocation's presentation by senior management will include a review of current operations including the Company's activities, and most importantly the Company's plans for the future. Commenting on the Company's participation at the Israeli Equities Conference, Mr. Yossi Ben Shalom, Chairman of the Company stated, "Pointer looks forward to the opportunity to present at the upcoming Friedland Investment Events' Israeli Equities Conference in New York. This event will provide the Company with the opportunity to brief the financial community regarding Pointer's excellent position in the automotive insurance industry in addition to the recent upward movement of the Company's stock." Qualified members of the financial community are invited to attend the Israeli Equities conference, but tickets are required for attendance as seating is limited. For complimentary tickets or more information, please call Patty Cannon of Friedland Investment Events at +972-303-800-0716 or apply for a ticket online at http://www.friedlandevents.com/. About Pointer Telocation: Pointer Telocation Ltd http://www.pointer.com/ provides range of services to insurance companies and automobile owners, including road-side assistance, vehicle towing, stolen vehicle retrieval, fleet management and other value added services. Pointer Telocation provides services, for the most part, in Israel, through its subsidiary Shagrir and in Argentina and Mexico through its local subsidiaries. Independent operators provide similar services in Russia and Venezuela utilizing Pointer's technology and operational know-how. About Friedland Investment Events Friedland Investment Events LLC is the world's largest sponsor of financial and investment events, sponsoring hundreds of events annually, in 18 US cities and 3 European cities. These events include all-day conferences, luncheons and cocktail receptions. Friedland Investment Events LLC is an affiliate of Friedland Corporate Investor Services LLC and Friedland Global Capital Markets LLC (http://www.friedlandevents.com/) Safe Harbor Statement This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company's concentration on one industry in limited territories, decline in demand for the company's products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company's reports filed from time to time with the Securities and Exchange Commission. Contact: Ronen Stein, V.P. and Yael Nevat, Commitment-IR.com Chief Financial Officer Tel.; +972-3-572 3111 Tel: +972-3-611 4466 E-mail: E-mail: DATASOURCE: Pointer Telocation Ltd CONTACT: Ronen Stein, V.P. and Chief Financial Officer, Tel.; +972-3-572-3111, E-mail: , Yael Nevat, Commitment-IR.com, Tel: +972-3-611-4466, E-mail:

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