NWMO New Motion (MM)

CUSIP No. 64754V105
 ----------

1. Names of Reporting Persons/ I.R.S. Identification Nos. of Above Persons
 (entities only):
 LEON G. COOPERMAN
----------------------------------------------------------------

2. Check the Appropriate Box if a Member of a Group (See Instructions)

 (a) [_]
 (b) [X]
-----------------------------------------------------------------

3. SEC Use Only

-----------------------------------------------------------------

4. Citizenship or Place of Organization:

 UNITED STATES
-----------------------------------------------------------------

Number of 5. Sole Voting Power: 1,246,700
Shares Bene-
ficially 6. Shared Voting Power: -0-
Owned by
Each Report- 7. Sole Dispositive Power: 1,246,700
ing Person
With 8. Shared Dispositive Power: -0-

-----------------------------------------------------------------

9. Aggregate Amount Beneficially Owned by Each Reporting Person:

 1,246,700
-----------------------------------------------------------------

10. Check Box if the Aggregate Amount in Row (9) Excludes
 Certain Shares [_]

-----------------------------------------------------------------

11. Percent of Class Represented by Amount in Row (9):

 5.6%
-----------------------------------------------------------------
12. Type of Reporting Person

 IN
-----------------------------------------------------------------


 2

CUSIP No. 64754V105
 ----------

ITEM 1(a) Name of Issuer:

 NEW MOTION, INC. ( the "Issuer").


ITEM 1(b) Address of the Issuer's Principal Executive Offices:

 42 Corporate Park
 Irvine CA 92606


ITEM 2(a) Name of Person Filing:

 This statement is filed on behalf of Leon G. Cooperman ("Mr. Cooperman").

 Mr. Cooperman is the general partner of a limited partnership organized
under the laws of the State of New Jersey known as Watchung Road Associates,
L.P.("Watchung"). It is a private investment partnership engaged in the purchase
and sale of securities and other investments for its own account.


ITEM 2(b) Address of Principal Business Office or, if None, Residence:

 The address of the principal business office of Mr. Cooperman is 88 Pine
Street, Wall Street Plaza - 31st Floor, New York, NY 10005. The address of the
principal business office of Watchung is 820 Morris Turnpike, Short Hills NJ
07078.


ITEM 2(c) Citizenship:

 Mr. Cooperman is a United States citizen;


ITEM 2(d) Title of Class of Securities:

 Common Limited Partnership Units (the "Shares")


ITEM 2(e) CUSIP Number: 64754V105


ITEM 3. If this statement is filed pursuant to Sections 240.13d-1(b) or
 240.13d-2(b) or (c):

 This Item 3 is not applicable.


 3

CUSIP No. 64754V105
 ----------


ITEM 4. Ownership:


ITEM 4(a)(b) Amount Beneficially Owned and Percent of Class:

 Mr. Cooperman may be deemed the beneficial owner of 1,246,700 Shares which
constitutes approximately 5.6 % of the total number of Shares outstanding. This
is based on the Company's Form 10-Q for the quarterly period ended September 30,
2008, filed with the SEC on November 14, 2008, which reflected 22,372,570 Shares
outstanding.

 This consists of 46,700 Shares owned by Mr. Cooperman; and 1,200,000 Shares
owned by Watchung.


ITEM 4(c) Number of Shares as to which such person has:

 (i) Sole power to vote or to direct the vote: 1,246,700

 (ii) Shared power to vote or to direct the vote: -0-

 (iii) Sole power to dispose or to direct the disposition of: 1,246,700

 (iv) Shared power to dispose or to direct the disposition of: -0-


ITEM 5. Ownership of Five Percent or Less of a Class:

 This Item 5 is not applicable.


ITEM 6. Ownership of More than Five Percent on Behalf of Another Person:

 This Item 6 is not applicable.


ITEM 7. Identification and Classification of the Subsidiary Which Acquired the
 Security Being Reported on by the Parent Holding Company:

 This Item 7 is not applicable.



 4

CUSIP No. 64754V105
 ----------

ITEM 8. Identification and Classification of Members of the Group:

 This Item 8 is not applicable.


ITEM 9. Notice of Dissolution of Group:

 This Item 9 is not applicable.


ITEM 10. Certification:

 By signing below the undersigned certifies that, to the best of his
knowledge and belief, the securities referred to above were not acquired and are
not held for the purpose of or with the effect of changing or influencing the
control of the Issuer of the securities and were not acquired and are not held
in connection with or as a participant in any transaction having that purpose or
effect.



 SIGNATURE

 After reasonable inquiry and to the best of my knowledge and belief, the
undersigned certifies that the information set forth in this statement is true,
complete and correct.


DATED: February 4, 2009


LEON G. COOPERMAN, individually, and
as General Partner of Watchung Road Associates, L.P.


By /s/ ALAN M. STARK
 ------------------
 Alan M. Stark
 Attorney-in-Fact
Power of Attorney on file

ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT CONSTITUTE FEDERAL
CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).


 5