NeoMagic(R) Corporation to Demonstrate Digital Mobile TV Technology Solution for Handset Manufacturers at 3GSM Using TTP's Digit
February 14 2006 - 2:00AM
PR Newswire (US)
BARCELONA, Spain, Feb. 14 /PRNewswire-FirstCall/ -- NeoMagic
Corporation (NASDAQ:NMGC), a leader and pioneer in developing and
delivering low-power solutions for multimedia-rich mobile phones
and handheld devices, announced that they are showing a mobile
phone demonstrator receiving broadcasts from BT Movio using
NeoMagic technology to implement the BT Movio DAB IP digital mobile
TV system at 3GSM World Congress in Barcelona. (Stand #D152)
NeoMagic collaborated with The Technology Partnership (TTP) to
develop the mobile phone demonstrator based on NeoMagic's flagship
product, MiMagic 6+ suitable for feature and smartphones. With the
high performance Multimedia engine in MiMagic 6+, consumers will be
able to view high quality video broadcasts, at very low power
consumption on their handsets. The solution is ready for OEM's,
ODM's, and wireless operators to roll out on phones today.
NeoMagic's Mobile Digital Television solution is implemented using
TTP's DAB IP software and hardware for mobile TV broadcast
protocols. TTP's solution currently encompasses transmissions based
on an extension of DAB. For other broadcast regions and operators,
the solution can be easily adapted to other protocols including
DVB-H. TTP's DAB IP mobile digital TV solution also encompasses the
Microsoft(R) Windows Media Digital Rights Management and Windows
Media Audio and Video (WMV) codecs. Microsoft's high quality video
codec and DRM solution is a choice for a growing number of mobile
digital TV broadcasters and operators worldwide. "NeoMagic is very
excited about supporting BT with this Mobile TV solution and we are
looking forward to expanding on this development," said Mr. Doug
Young, NeoMagic Corporation's President and Chief Executive
Officer. "Our offering will allow BT Movio to get to market quickly
and give their consumers the Mobile TV feature they are demanding
today." "BT is very excited about this development and is looking
forward to handset manufacturers taking advantage of the rapid time
to market NeoMagic's solution has enabled with their platform,"
said Emma Lloyd, General Manager of BT Movio. "TTP is very pleased
to be working with NeoMagic as it demonstrates our hardware and
software platform for open multi-standard mobile TV delivery which
is now possible on low cost, low power feature phones," said Martin
Orrell, General Manager of Digital Broadcast mobile TV. About
NeoMagic NeoMagic Corporation delivers semiconductor chips and
software that provide mobile solutions that enable new multimedia
features for handheld devices. These solutions offer low power
consumption, small form-factor and high performance processing. The
Company demonstrated one of the first solutions used for H.264
video decoding in a mobile digital TV phone, and is developing and
delivering solutions for audio/video processing of the dominant
mobile digital TV standards, including ISDB-T, DMB, and DVB-H. For
its complete system solution, NeoMagic delivers a suite of
middleware and sample applications for imaging, video and audio
functionality, and provides multiple operating system ports with
customized drivers for the MiMagic product family. NeoMagic has a
patent portfolio of over 25 patents that cover NeoMagic's
proprietary array processing technology, embedded DRAM and other
technology. Information on the company may be found on the World
Wide Web at http://www.neomagic.com/. About TTP TTP is Europe's
leading independent product and technology development and
licensing company. TTP's primary objective is to create new
business based on advances in technology. TTP specialises in
communications, medical products, digital printing, microdevices,
optics, vision, consumer and industrial products. The company,
established in 1987, is headquartered in Melbourn (near Cambridge,
UK) and employs 300 scientists and engineers. For more information
visit http://www.ttp.com/. About BT Movio BT Movio is a wholesale
broadcast entertainment service, delivering TV and entertainment
services to mobile devices via the DAB digital radio network. BT
Movio was formed by an agreement between BT and GWR, the commercial
radio company, now part of GCap Media following the merger of GWR
and Capital Radio. It will provide its service via Digital One -
the UK's only national commercial DAB digital radio network. The
creation of BT Movio allows BT to gain early entry into the growing
convergent mobile and broadcast media market. It combines GCap
Media's leading broadcast assets and experience with BT's rich
heritage in the provision of data and application services. The
service is targeted at mobile operators and content providers
serving the UK market. NOTE: NeoMagic, and the NeoMagic circle logo
are registered trademarks, and MiMagic is a trademark, of NeoMagic
Corporation. All other trademarks are the property of their
respective owners. NeoMagic disclaims any proprietary interest in
the marks and names of others.
http://www.newscom.com/cgi-bin/prnh/20020802/NMGCLOGO
http://photoarchive.ap.org/ DATASOURCE: NeoMagic Corporation
CONTACT: Jeff Blanc, VP Corporate Communications of NeoMagic
Corporation, +1-408-486-3851 Web site: http://www.neomagic.com/
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