NeoMagic(R) Corporation Announces High Performance Digital Mobile TV Solution Designed for Quick, Cost Effective Implementation
February 13 2006 - 2:00AM
PR Newswire (US)
BARCELONA, Spain, Feb. 13 /PRNewswire-FirstCall/ -- NeoMagic
Corporation (NASDAQ:NMGC), a leader and pioneer of solutions for
advanced multimedia on mobile phones and handheld devices,
announced today, development of its NeoMobileTV Digital Mobile
Television semiconductor solution. The NeoMobileTV solution allows
phone designers to quickly and cost-effectively add mobile TV
functionality to their existing feature phone platforms targeted
for value priced handsets. This solution, compatible with the major
global mobile TV industry standards (ISDB-T, X-DMB, and DVB-H), is
expected to be available for phone designers in Q2 2006.
Development of the NeoMobileTV solution leverages NeoMagic's
experience implementing mobile TV solutions. Building on NeoMagic's
proprietary parallel processing multimedia engine, and
incorporating a simplified feature set, the NeoMobileTV solution
delivers mobile TV functionality at low power, with a simple
interface to existing feature phone platforms. With the NeoMobileTV
solution, mobile TV may be added to low-cost voice- or camera-only
feature phones with target selling points of sub-$150 MSRP. "The
development of NeoMobileTV, NeoMagic's digital mobile TV solution,
is another leap forward for the mobile TV market. Handset
manufacturers can now add high performance broadcast TV to their
current low-cost feature phone platforms," said Mr. Doug Young,
NeoMagic Corporation's President and Chief Executive Officer. "Our
solution addresses the need for handset manufacturers to get to
market quickly with a complete, standards-based mobile TV solution
set. It is compatible with current feature phone architectures, and
demonstrates NeoMagic's market-leading innovation." High quality
multi-standard video and audio A positive consumer front-of-screen
experience is critical for mobile TV to reach widespread adoption.
NeoMagic's solution enables handset manufacturers and operators to
achieve that goal. -- A multimedia engine based on parallel
processing architecture enables flexible video/audio decoding at
low power and low clock frequencies (sub-100MHz). -- QVGA, CIF, and
VGA decoding of mobile TV video formats such as H.264, Windows
Media 9 (also known as VC-1, the video standard adopted by SMPTE),
MPEG-4, and DIVX at frame rates up to 30fps. -- Simultaneous
decoding of selected audio formats for broadcast mobile TV
including AMR, AAC, HE-AAC, and MP3. -- Support for ISDB-T, X-DMB
(E-DMB, T-DMB), and DVB-H mobile TV broadcast formats. Simple
integration into existing low-cost Feature Phone platforms Adding a
mobile TV solution to existing phone designs without changing the
designers' investment in underlying phone software, OS, user
interface and operator qualifications, is essential in order to
reach phone mass-market target price points. The NeoMobileTV
solution has been developed to drop-in to an existing handset
design along with a mobile TV RF tuner and demodulator with minimal
re-design. -- Simple parallel interface eases the connection to
customer-selected 2.5G/3G or CDMA baseband. -- LCD Display
pass-through allows the baseband to control the display, while
allowing the NeoMobileTV to deliver decoded TV images to the
display as an overlay to the baseband images. Low power The
NeoMobileTV solution is expected to enable 4-7 hours or more of
battery life while watching mobile TV depending on the choice of
mobile TV RF tuner, demodulator, LCD display and phone battery. --
The unique multimedia engine, together with dynamic clock
management, and low power modes, allows the NeoMobileTV solution to
deliver mobile TV video and audio at an expected core power
consumption of sub-100mW. This is while decoding simultaneous H.264
QVGA video and HE-AAC audio at a typical 384kbs for many mobile TV
broadcast formats. Small board area and low system cost A phone
designer must minimize overall phone volume and solution cost, yet
maximize space available for the display and battery. The
NeoMobileTV helps the designer add mobile TV quickly and cost
effectively. -- Internal integration of a tunable 27.000000MHz
crystal oscillator circuit to deliver the most accurate timing for
broadcast synchronization and time stamps (i.e. MPEG-2 Transport
Stream time stamps). This represents a sizable cost and board space
savings to the phone designer. -- The single-package NeoMobileTV
solution incorporates on-board the necessary memory for video and
audio synchronization and processing, saving both space and power.
Availability and Pricing The NeoMobileTV solution saves power,
board space, and cost for the mobile TV phone designer, yet is
expected to add less than $15 to the phone bill of materials in
volume quantities and is expected to be available for customer
sampling in Q2 2006. The solution includes the semiconductor
device, and the software needed for mobile TV processing. A set of
drivers allows the handset designer to customize their platform
based on the target requirements and their choice of mobile TV RF
tuner and demodulator. About NeoMagic NeoMagic Corporation delivers
semiconductor chips and software that provide mobile solutions that
enable new multimedia features for handheld devices. These
solutions offer low power consumption, small form-factor and high
performance processing. The Company demonstrated one of the first
solutions used for H.264 video decoding in a mobile digital TV
phone, and is developing and delivering solutions for audio/video
processing of the dominant mobile digital TV standards, including
ISDB-T, DMB, and DVB-H. For its complete system solution, NeoMagic
delivers a suite of middleware and sample applications for imaging,
video and audio functionality, and provides multiple operating
system ports with customized drivers for the MiMagic product
family. NeoMagic has a patent portfolio of over 25 patents that
cover NeoMagic's proprietary array processing technology, embedded
DRAM and other technology. Information on the company may be found
on the World Wide Web at http://www.neomagic.com/. This press
release contains forward-looking statements within the meaning of
the Securities Act of 1933 and the Securities Exchange Act of 1934,
including the availability of the Company's NeoMobileTV, Digital
Mobile Television solution. These forward-looking statements
reflect current expectations. However, actual events and results
could vary significantly based on a variety of factors including
but not limited to customer acceptance of NeoMagic products, the
market acceptance of mobile phones developed and marketed by
customers that use the Company's products, customer's plans to
develop smart phones and feature phones, the acceptance of advanced
multimedia services such as H.264 television on mobile phones, and
the Company's ability to execute product and technology development
plans on schedule. There is not certainty that current or future
design wins will result in revenue for NeoMagic or that customer
forecasts will be accurate. Customers may cancel or delay projects
or customers may fail to achieve their expected sales objectives
due to competitive or other reasons. Additional risks that could
affect the Company's future operating results are more fully
described in the Company's most recent annual report, its most
recent quarterly report and other filings with the United States
Securities and Exchange Commission (SEC), and are available online
at http://www.sec.gov/. NeoMagic may, from time to time, make
additional written or oral forward-looking statements, including
statements contained in filings with the SEC and reports to
shareholders. NeoMagic does not undertake the obligation to update
any forward-looking statements that may be made by or on behalf of
the company. NOTE: NeoMagic, and the NeoMagic circle logo are
registered trademarks, NeoMobileTV and MiMagic are trademarks of
NeoMagic Corporation. All other trademarks are the property of
their respective owners. NeoMagic disclaims any proprietary
interest in the marks and names of others. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020802/NMGCLOGO )
http://www.newscom.com/cgi-bin/prnh/20020802/NMGCLOGO
http://photoarchive.ap.org/ DATASOURCE: NeoMagic Corporation
CONTACT: Jeff Blanc, VP Corporate Communications of NeoMagic
Corporation, +1-408-486-3851 Web site: http://www.neomagic.com/
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