OPENSKY Enables Social
Functions on Standalone Mobile Phone Applications
SINA Mobile and SNSGame Join
the Maopao Community
Sky-mobi Limited (Nasdaq:MOBI) ("Sky-mobi" or the "Company"), the
leading mobile application store and mobile social network
community operator in China, today announced the launch of OPENSKY,
which is a plug-in that enables social functions on standalone
mobile phone applications.
SINA Mobile and SNSGame (the promoter of the Chinese version of
a hit game, Zombie Farm) as well as other major Internet and
videogame industry participants joined in a signing ceremony with
Sky-mobi earlier today and became the first international players
to join the Maopao mobile social network community.
The OPENSKY partnership signing ceremony represents an important
milestone in attracting highly successful global content developers
onto the Maopao application software platform. When connected to
OPENSKY, users of a standalone application can interconnect with
users of the Maopao Community using feature phone platforms based
on MediaTek or Spreadtrum technologies or smartphone platforms such
as Android or Symbian.
OPENSKY offers real time user to user combat, rankings, virtual
item sales, live chatting and application based social networks on
a previously single-user standalone application. Users can interact
with several other users at the same time. Such features are
expected to enhance monetization opportunities on standalone
applications as well as increase user stickiness on each
application. OPENSKY is now available to all content developers
globally and developers can easily socialize standalone
applications using the plug-in. In addition, OPENSKY also supports
non-carrier based third-party payment systems for in-application
purchases, further diversifying payment options on top of short
message based purchasing.
"OPENSKY is a breakthrough for both our users and content
development partners. We plan to leverage OPENSKY to further
attract high-quality companies to partner with Sky-Mobi. For our
users, this means a more exciting application experience with the
chance to interact with other mobile users across the spectrum.
Users will be participating in our mobile community regardless of
whether they have a high-end smartphone or a more modest handset,"
said Mr. Michael Song, Chairman and Chief Executive Officer of
Sky-mobi.
"OPENSKY solves a technology bottleneck and is a testament to
our focus on serving mobile users and our objective of providing
our partners with a better platform and a healthy and sustainable
ecosystem. SINA Mobile, SNSGame, and other industry players are
joining the Maopao Community, thereby providing China's mobile
phone users with a higher quality and more diverse choice of
applications," Mr. Song continued.
Mr. Xu Le, Chief Executive Officer of SNSGame, commented, "We
have been highly successful with the Chinese Version of Zombie Farm
thanks to working with the best platforms. We believe that with the
flexibility and interoperability of OPENSKY, along with the
flexible payment options that are available, we will be able to
bring additional successful games, and in a faster timeframe, to
the Chinese market."
Sky-mobi works with handset companies to pre-install its Maopao
mobile application store on handsets, including MRP, and with
content providers to aggregate and offer a range of applications
and content to end-users. The Company's Maopao store is
pre-installed in over 6,600 handset models and is compatible with
many different hardware and operating system configurations. The
Company collects application store revenues through carriers and
their mobile service providers and in turn, shares these revenues
with mobile service providers, handset companies and content
providers. The standardization of its application store software
and Sky-mobi's proven track record of generating revenue for its
partners have enabled it to build what the Company believes to be
China's leading mobile application eco-system with over 800
partners, including over 450 handset companies, over 250 content
providers, over 110 mobile service providers and 10 independent
payment processing companies.
About SINA
SINA Corporation (Nasdaq:SINA) is a leading online media company
and mobile value-added service provider for China and for the
global Chinese communities. With a branded network of localized
websites targeting Greater China and overseas Chinese, the Company
provides services through five major business lines including
SINA.com (online news and content), SINA Mobile (MVAS), SINA
Community (Web 2.0-based services and games), SINA.net (search and
enterprise services) and SINA E-Commerce (online shopping).
Together these business lines provide an array of services,
including region-focused online portals, MVAS, social networking
service (SNS), blog, audio and video streaming, album, online
games, email, search, classified listings, fee-based services,
e-commerce and enterprise e-solutions. The Company generates the
majority of its revenues from online advertising and MVAS
offerings, and, to a lesser extent, from search and other fee-based
services.
About SNSGame
SNSGame Global Limited is a leading social game developer and
operator, supported by well known venture capitals with industry
veterans leading the management team. The company's vision is to
bring innovation to the industry and to create the best game
experience for users around the world. Zombie Farm Chinese version
was launched by SNSGame in Feb. 2011. Since, it has climbed to top
ten of several app stores in Chinese speaking areas. "More Fun with
Friends" is the Motto of SNSGame; for the best of our players, for
the best of friendship, for the best of having fun, SNSGame strives
to create more and better games always as before.
About Sky-mobi
Sky-mobi Limited operates the leading mobile application store
in China as measured by revenues in 2009, according to Analysys
International. The company works with handset companies to
pre-install its Maopao mobile application store on handsets and
with content providers to provide users with applications and
content titles. Users of its Maopao store can browse, download, and
enjoy a range of applications and content, such as single-player
games, mobile music, and books. The Company's Maopao store enables
mobile applications and content to be downloaded and run on various
mobile handsets with different hardware and operating system
configurations. The company also operates a mobile social network
community in China, the Maopao Community, where it offers mobile
social games, as well as applications and content with social
network functions to its registered members. The Company is based
in Hangzhou, the People's Republic of China. For more information,
please visit: www.sky-mobi.com.
The Sky-mobi Limited logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8458
Safe Harbor Statement
This press release contains forward-looking statements that
reflect the Company's current expectations and views of future
events that involve known and unknown risks, uncertainties and
other factors that may cause its actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements. The Company has based these
forward-looking statements largely on its current expectations and
projections about future events and financial trends that it
believes may affect its financial condition, results of operations,
business strategy and financial needs. You should understand that
the Company's actual future results may be materially different
from and worse than what the Company expects. Information regarding
these risks, uncertainties and other factors is included in the
Company's registration statement on Form F-1 and other filings with
the SEC.
CONTACT: Sky-mobi Limited
Mr. Carl Yeung, CFO
Phone: + (86) 571-87770978 (Hangzhou)
Email: ir@sky-mobi.com
CCG Investor Relations
Mr. Athan Dounis
Phone: +1-646-213-1916
Email: athan.dounis@ccgir.com
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