Mobiquity Technologies Enhances ElecTech and ElecAlytics A.I. Platforms to Create More Personalized Audience Connections
July 05 2023 - 8:00AM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technology solutions, announces new enhancements to its
proprietary ElecTech and ElecAlytics platforms, utilizing heuristic
models and US districting data to facilitate superior ad curation.
Driven by the increasingly detailed understanding of user
behavior and preferences, Mobiquity Technologies is further
evolving digital advertising as it relates to US politics. The new
features combine districting data with a myriad of factors such as
location, performance metrics, contextual relevance, and sentiment
analysis. This integration enables Mobiquity’s AI engines to create
hyper-segmented and personalized advertisements to better resonate
with users on a fundamental level.
"We are aiming to connect with consumers and voters in a more
meaningful way," says Dean Julia, CEO of Mobiquity Technologies.
"The enhancements to ElecTech and ElecAlytics allows us to curate
ads that not only focus on consumer and voter interests but also
tap into their deeply held values and issues that matter the most
to them."
With the introduction of heuristic data modeling into the mix,
the ability to understand, predict, and influence consumer behavior
becomes more refined. The AI engines of ElecTech and ElecAlytics
can now leverage patterns and trends derived from historical data,
offering businesses an opportunity to connect with their
prospective customers more effectively.
The decision to integrate districting data highlights
Mobiquity's commitment to optimizing localized targeting. By
understanding the geographic and demographic intricacies of
different districts, advertisements can be tailored to resonate
more deeply with audiences, achieving more successful campaigns and
driving stronger results.
About Mobiquity TechnologiesMobiquity
Technologies, Inc. (NASDAQ: MOBQ) is a next-gen,
Platform-as-a-Service (PaaS) company for data and advertising
technology solutions. The Company maintains one of the largest
audience databases available to advertisers and marketers through
its subsidiaries. Mobiquity Technologies’ current platforms;
Advangelists (www.advangelists.com) and MobiExchange
(www.mobiexchange.com) provide programmatic advertising
technologies, data insights on consumer behavior, automated ad copy
and omni-channel delivery options. For more information, please
visit: www.mobiquitytechnologies.com.
Safe Harbor StatementThis press release
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing
GroupEmail: john@TheColumbiaMarketingGroup.comPhone:
646-736-1900
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