Kettle Brand® Unearths New Uprooted™ Vegetable Chips
December 17 2015 - 6:00PM
Kettle Brand, beloved for its extra crunchy and boldly flavored
kettle-cooked potato chips, is expanding its expertise this January
to a new crop of root vegetables – sweet potatoes, beets and
parsnips. The new line – Kettle Brand Uprooted – features real
sliced vegetables, lightly seasoned with oil and sea salt.
Kettle Brand Uprooted will be available in two
varieties:
- Sweet Potatoes, Beets and Parsnips: Our
from-the-earth sweet potato, beet and parsnip medley is sliced
thick and lightly sprinkled with sea salt, bringing out the
sweetness of root vegetables that will leave you digging for
more.
- Sweet Potatoes: Thick-sliced, sweet potatoes
are perfectly cooked and seasoned with sea salt. The richness and
authentic sweet potato flavor offers a comforting taste of fall
year-round.
“After 30 years of perfecting our chip-making skills with
potatoes, we were ready to try our hand at a new crop and create a
vegetable chip that offered the unparalleled flavor we’re known
for,” said Marc McCullagh, senior brand manager for Kettle Brand.
“We think we’ve done just that with our Uprooted line, which offers
the great taste of root vegetables, seasoned with sea salt to bring
out their natural flavors.”
Like all Kettle Brand snacks, the new line of Uprooted vegetable
chips reflects the brand’s Natural Promise, to make every product
with clean, non-GMO ingredients, without trans fats, or
preservatives.
The new line will hit grocery store shelves nationwide beginning
this January for the suggested retail price of $3.69 per 6 oz.
bag.
About Kettle Brand®
Kettle Brand is a pioneer of the premium kettle-cooked potato
chip category and leader in innovative snacks, producing several
premium product lines – Original, Krinkle Cut™, Organic, 40 Percent
Less Fat, Baked and ready-to-eat Popcorn. Its products are produced
and packaged in three state-of-the-art facilities in the U.S. and
U.K., and distributed throughout North America, the United Kingdom,
Western Europe and several countries in Asia. For more information
visit www.kettlebrand.com. Kettle Brand, based in Salem, Ore., is
owned by Diamond Foods.
About Diamond Foods
Diamond Foods is an innovative packaged food company focused on
building and energizing brands including Kettle Brand®, Emerald®
snack nuts, Pop Secret® popcorn, and Diamond of California® nuts.
Diamond’s products are distributed in a wide range of stores where
snacks and culinary nuts are sold. For more information visit
www.diamondfoods.com.
Media Contact: Nicole Dionisopoulos, Maxwell PR
503-231-3086 / nicole@maxwellpr.com
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