Constant Contact Introduces Accreditation as Part of its Newly Launched Solution Provider Program
January 22 2013 - 9:00AM
Business Wire
Constant Contact®, Inc. (NASDAQ: CTCT) has launched a new
Solution Provider Program that offers education and training
focused on driving business results. The cornerstone of the new
program is a three-track accreditation curriculum that delivers
training on Constant Contact’s suite of online engagement marketing
tools, marketing best practices, and business development training
to accelerate demand generation.
“Constant Contact solution providers are among the best in the
industry and the launch of our new Solution Provider Program
underscores our commitment to guiding and nurturing their business
success,” said Rick Jensen, senior vice president, chief sales and
marketing officer, Constant Contact. “Of course, we want to provide
them with the best education on Constant Contact’s online marketing
tools, but equally important is offering training on how to use
these tools to market and grow their own business. Too often,
solution provider education focuses solely on product training but
we understand that their independent success leads to our success,
and our accreditation program serves to nourish this
ecosystem.”
The new Constant Contact Solution Provider Program is focused on
partner growth through an increased investment in sales tools and
partner-led marketing resources. Among the partner benefits
are:
- A Solution Provider Resource Center
offering sales and marketing resources.
- Access to an expanded Constant Contact
product suite and services spectrum, providing new cross-
and-up-sell opportunities.
- A demand generation kit, including
prospecting emails for Constant Contact online marketing tools, a
tele-prospecting guide, a customizable prospecting deck, and
brandable sell sheets and white papers.
- A rewarding quarterly incentive
program.
Interest in the newly launched program has been strong, with
more than 50 solution providers having already successfully
completed the accreditation program.
“As a business owner with eight staff members, several
international accounts, and carefully managed resources, I evaluate
the value of all online training very carefully before committing,”
said Kim Schott, of Schott Cultural Consulting. “The Constant
Contact accreditation training was an extremely valuable use of my
time and resources, as well as my staff’s. After each accreditation
video, we walked away with a “to do” list of items to test, manage
and measure for success. Equally important, because Constant
Contact is one of the industry’s most established and successful
online marketing companies, the accreditation lends additional
credibility to my business.”
“While all of our solution providers want to succeed, we really
want to make sure they know how. Our goal is to fully engage with
them, so our educational outreach will be ongoing. In fact, we plan
to start formulating curriculum for an advanced certification
program,” said Jensen. For more information on Constant Contact’s
new Solution Provider Program, visit
http://new.ctct-sp.com/welcome/kit.
About Constant Contact®, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the
new marketing success formula that helps small organizations create
and grow customer relationships in today’s socially connected
world. More than half a million small businesses, nonprofits and
associations worldwide use the company’s online marketing tools to
generate new customers, repeat business, and referrals through
email marketing, social media marketing, event marketing, local
deals, digital storefronts, and online surveys. Only Constant
Contact offers the proven combination of affordable tools and free
KnowHow, including local seminars, personal coaching and
award-winning product support. The company further supports small
organizations through its extensive network of
consultants/resellers, technology providers, franchises and
national associations.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company
and product names may be trademarks or service marks of their
respective owners.
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