Millicom International Cellular: Tigo Music Launches in Tanzania - Now in Eight Countries
January 21 2015 - 3:08AM
Business Wire
Millicom (STO:MIC)(NASDAQ:MICC), the international
telecommunications and media company, announced today that Tigo
Music will launch in Tanzania on 24 January to become the first to
launch a mobile streaming service in the country.
Tigo Music first came to Africa when it launched in Ghana in
October 2014, following its debut in Latin America in 2013 where it
is now offered in six countries and is the biggest music platform
in Colombia.
Through its partnership with Deezer, over seven million Tigo
customers in Tanzania will be able to access 36 million tracks with
a data package. Many of these will be by local artists and will be
available also via the Tigo Music portal.
Music streaming is the fastest growing area for the global music
industry and music content is already the second most popular
mobile phone feature in sub-Saharan Africa.
Millicom has also begun to source new and local content through
a new venture with the digital music company, Africa Music Rights,
which funds, acquires and manages music rights across the African
continent.
On the first day of the service in Tanzania this Saturday there
will be a festival at Dar es Salaam’s Leaders Club with
performances by eighteen of the most popular local artists such as
Diamond Platnumz, Ali Kiba, Professor Jay, Vanessa Mdee, Ben Pol,
Isha Mashauzi, Christian Bella with Malaika Band, Khadija Kopa,
Yamoto Band, Msondo, Sikinde and others.
Arthur Bastings, Millicom’s Executive Vice-President for Africa,
commented “We are delighted to offer millions of Tigo customers
such great entertainment through their mobile handsets. Music is
everywhere in Africa, which is why we wanted to give people access
to such variety whenever they want it. As data use continues to
take off in Africa and mobile as the main means to get online,
music will be a key part of our digital strategy.”
About Millicom
Millicom is a leading international telecommunications and media
company dedicated to emerging markets in Latin America and Africa.
Millicom sets the pace when it comes to providing digital lifestyle
services to the world’s emerging markets, giving access to the
world, primarily through mobile devices. Operating in fourteen
countries, primarily using the Tigo brand, Millicom offers
innovative and customer-centric products. Millicom employs more
than 16,000 people and provides mobile, cable, broadband, TV
content, online and financial services to over 50 million
customers. Founded in 1990, Millicom is headquartered in Luxembourg
and listed on NASDAQ OMX Stockholm under the symbol MIC. In 2013
Millicom generated revenue of $5.16 billion and EBITDA of $1.9
billion.
For more please visit: www.millicom.com
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At Millicom:Press:Julian EcclesVP Corporate Communication+44
7720 409374press@millicom.comorInvestors:Nicolas DidioDirector of
Investor Relations+44 203 249 2220
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