UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.      )

Filed by the Registrant x                             Filed by a Party other than the Registrant ¨

Check the appropriate box:

¨ Preliminary Proxy Statement

 

¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
¨ Definitive Proxy Statement

 

¨ Definitive Additional Materials
x Soliciting Material Pursuant to §240.14a-12

 

The Midland Company

 

(Name of Registrant as Specified In Its Charter)

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x No fee required.

 

¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

 

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Below is a communication made available to all employees of The Midland Company (the “Company” or “Midland”) by posting on the Company’s internal website on November 27, 2007.

Welcome!
TOWN HALL MEETING
NOVEMBER 27, 2007

Town Hall
Meeting
November 27,
2007
2
Our Operating Framework
MISSION :
To be an Indispensable Partner
to customers in chosen markets
by providing value-adding specialty insurance products and
services.
VISION :
To be the premier specialty insurance company
in our chosen
markets; creating sustainable competitive advantage by providing
our policyholders, associates, and business partners with
products, services, and relationships they value more than those
offered by our competitors.
VALUES :
Integrity * Win/Win * Team * Humility * Strong Work Ethic 
Creativity* Propriety * Sharing/Caring * Personal Growth

Town Hall
Meeting
November 27,
2007
3
Midland And Munich Re
Cincinnati,
Ohio,
October
17,
2007
–
The
Midland
Company
(Nasdaq:
MLAN) ,
a
highly
focused
provider
of
specialty
insurance
products
and
services,
today
reported
that
it
has
signed
a
definitive
merger
agreement
with
Munich
Re,
whereby
Munich
Re
will
acquire
all
of
Midland’s
outstanding
stock.
Under
the
terms
of
the
agreement,
stockholders
of
The
Midland
Company
will
receive
$65
in
cash
per
share.
This
represents
a
12%
premium
above
the
October
12,
2007
closing
price
of
$57.90
and
a
55%
premium
over
Midland’s
share
price
at
the
start
of
2007.
The
transaction
is
expected
to
be
completed
in
the
first
half
of
2008,
subject
to
shareholder
and
regulatory
approvals,
as
well
as
other
customary
closing
conditions.
The Midland Company Signs Definitive
Merger Agreement with Munich Re
A Powerful Combination!

Town Hall
Meeting
November 27,
2007
4
Why Is The Merger Good For Midland?
•
An
opportunity
to
join
forces
with
one
of
the
largest
and
best
run
(re)insurance
companies
in
the
world,
•
And
leverage
our
specialty
P&C
expertise, 
product
and
distribution
platform
to
expand
in
ways
that
may
not
have
otherwise
been
possible.

Town Hall
Meeting
November 27,
2007
5
Introducing . . .
Dr. Peter Roeder
Member of the Board of Management
Munich Reinsurance Company
1989 :
Joined
Munich
Re
as
an
underwriter
in
the
liability,
personal
accident,
and
motor
department.
1999 :
Given
marketing
responsibility
for
the
Netherlands.
2001 :
Assumed
overall
responsibility
for
Netherlands
non-life
business.
2002 :
Appointed
Head
of
Group
Development .
2007 :
Made
a
member
of
the
Board
of
Management
of
ERGO
International
AG,
responsible
for
the
development
of
life
and
non-line
business
in
Asia,
and
in
particular
China
and
India.
2007 :
Appointed
to
Board
of
Management
of
Munich
Re,
responsible
for
the
North
America
Division
and
for
Global
Clients .

Town Hall
Meeting
November 27,
2007
6
Munich Re: History
1880
Munich Re is
founded on 19
April 1880 at the
instigation of
Carl von Thieme,
BaronTheodor
von Cramer-Klett
and Wilhelm
Finck.
First major loss in
the 20th century:
the
earthquake in San
Francisco on
18 April 1906.
Munich Re's
liability:
US$ 2.5m
Munich Re acts
fast
to settle losses on
the spot.
Munich Re advises
more than 5,000
clients in 150
countries, and has
more than 50
business units in its
international
organisation.
In primary insurance,
Munich Re's ERGO
Group looks after
over 33 million
clients.
The Munich Re
Group's assets are
managed by MEAG .
2007
1906
Munich Re has
511 employees
and a premium
volume of DM
737m.
1960
2005
Katrina –
The largest
loss occurrence in
insurance history
With wind speeds of
up to 280 km/h and
gusts reaching 350
km/h, Katrina sweeps
over the Gulf of
Mexico at the end of
August. Estimates
put overall losses at
US$ 125bn and
insured losses at
US$ 61bn. Financial
strain for Munich Re:
approx.
€
1.6bn.

Town Hall
Meeting
November 27,
2007
7
About Munich Re . . .
www.munichre.com
•
2
nd
Largest Reinsurer
in the World
•
Active in all Lines of Insurance
•
Significant Primary Insurer Worldwide
•
Active in 160 Countries
•
50 Locations Throughout the World
•
37,000 Employees
•
$56 Billion (US) Gross Written Premium
•
$324 Billion (US) Assets
•
$265 Billion (US) Investments

Town Hall
Meeting
November 27,
2007
8
Munich Re:  Mission
Turning Risk into Value by
actively diversifying risk, by
growing profitably, by steering
and controlling our activities with
excellence, by capitalizing on our
financial strength on a
sustained basis.

Town Hall
Meeting
November 27,
2007
9
1
Adjusted due to first-time
application of IAS 19 (rev. 2004).
2
Based on assumed IFRS earnings (excl. minority interests) of ~€3bn and 220.2 million shares (weighted average).
Telling Track Record, Ambitious Targets
Changing Gear programme
Munich Re target 2010
EPS 2004–2006
in €
2010e
–
2007e
1
A mbitious growth targets
B est in class
C apital efficiency
EPS
CAGR
> 10%
2
Most profitable
among top 5 global
reinsurers
Market leadership in
international health
with integrated
approach
Expand into primary
insurance growth
markets/segments
Strategic risk
management –
maximising reward for
volatility
>18
13.5
8.0
11.7
15.1
2004
2005
2006

Town Hall
Meeting
November 27,
2007
10
Why is Midland Right for Munich Re?
•
Attractive Target
•
Midland has a consistent long-term track record of superior
underwriting, leading to above market growth and profitability.
•
Large synergy potential with Munich Re America’s existing insurance
business.
•
Current relationship with Bell & Clements (MR owned MGA)
•
Fit into Strategy
•
Strategic fit with recently announced US strategy.
•
Move into primary niche segments reduces exposure to P-C cycle.
•
Generating value for shareholders
•
Acquisition is EPS accretive for Munich Re shareholders already in
2008.
Midland represents a unique opportunity to enhance Munich
Re’s position in US P-C specialty insurance market segments

Town Hall
Meeting
November 27,
2007
11
Introducing . . .
Anthony J. Kuczinski, CPA, CPCU
Chief Executive Officer
Munich Reinsurance America, Inc.
•
Prior to assuming his current position in January 2008, he was President of the
Specialty Markets division of Munich Reinsurance America.
•
Prior to Mr. Kuczinski's appointment as President of Specialty Markets, he was
President of Munich Reinsurance America’s Insurance Company Operations.
•
Prior to assuming his role as President of Insurance Company Operations, he
was Executive Vice President and Chief Financial Officer for Specialty Markets
and Senior Vice President of Munich Reinsurance America, Inc. 
•
Has
held
various
positions
during
his
18+
years
with
Munich
Reinsurance
America, Inc.
•
Has over 25 years of industry experience.

Town Hall
Meeting
November 27,
2007
12
Munich Re America At A Glance
1917:  Founded as American Re.
1996:  American Re Acquired by Munich Re.
2006:  American Re renamed Munich Re America. 
Munich
Re
America
–
Among
leading
providers
of
non-
life
reinsurance
in
the
United
States.
Writes
treaty
and
facultative
reinsurance,
insurance,
and
provides
related
services
to
insurance
companies,
other
large
businesses,
government
agencies,
pools,
and
other
self-insurers.
2006:
Premium
Income
-
$3.7
Billion
Approximately 1200 Employees in the U. S.

Town Hall
Meeting
November 27,
2007
13
Munich Re America:  U.S. Strategy
•
Achieve
the
full
potential
of
a
$50
Billion
U.S.
Property
&
Casualty
reinsurance
market.
•
Build
a
dominant
niche
presence
in
the
$500
Billion
U.S.
Property
&
Casualty
insurance
market.
•
Ensure
sustainable,
profitable
growth
over
the
course
of
the
market
cycle.
•
Increase
profitability
from
direct
and
broker
reinsurance
as
well
as
primary
insurance
by:
•
Employing
a
client-centric
approach
•
Developing
closer
broker
relationships
to
support
clients’
needs
•
Building
a
dominant
presence
in
specialty
primary
insurance
segments

Town Hall
Meeting
November 27,
2007
14
Munich Re America Primary Niche Strategy
•
Target
pursuit
of
new
niche
segments
while
maintaining
underwriting
discipline
by:
Identifying
profitable
specialty
niche
segments
that
will
achieve
above
average
profitability
throughout
all
phases
of
the
market
cycle.
Maximizing
synergies
with
existing
primary
insurance
platform.
Cost
and
capability
sharing
across
different
niches.
•
Optimizing
Organic
Growth
Expanding
current
product
portfolios
or
extend
into
new
product
lines.
Assemble
underwriting
teams
with
specific
knowledge
and
expertise
in
attractive
market
segments.
Maximize
cross-sell
opportunities.
•
Strategic
Acquisitions
Such
as
MGAs
or
other
production
sources.
Build a Dominant Presence in U.S. Niche Primary
Insurance Segments

Town Hall
Meeting
November 27,
2007
15
Munich Re & AMIG:  US Strategy
Build a leading specialty lines
platform in the US
•
Cross-selling and
new products
through shared
know-how leads to
greater market
awareness and
expansion of
producer network
•
Creation of new
products through
combination of
know-how
•
Higher acceptance
of new AMIG
products through
backing of Munich
Re
•
Mutual marketing of
combined product
portfolio
•
Cross-selling
through co-
marketing, private
labeling and fronting
New Producers
New Products
Cross-Selling

Town Hall
Meeting
November 27,
2007
16
How Will This Impact Midland?
•
Recognizes
the
vast
intellectual
capital
and
experience
of
Midland’s
strong
management
team
and
highly
skilled
associates.
•
We
have
very
ambitious
goals
for
growth
and
profit.  
Those
who
embrace
these
goals
and
contribute
to
delivering
results
in
service
of
them
will
have
a
future
in
this
great
organization.
•
Synergies
are
most
likely
to
be
derived
from
maximizing
revenue
growth
as
opposed
to
cost
reductions.
In
fact,
if
anticipated
growth
is
realized,
staff
will
likely
increase
in
the
future.
•
Of
course,
we
will
explore
opportunities
to
leverage
best
practices
and
maximize
operating
efficiencies
over
time.

Town Hall
Meeting
November 27,
2007
17
How Does This Impact Me?
•
Continue
to
do
those
things
that
have
made
you
successful
in
the
past,
with
the
recognition
that
adjustments
may
be
necessary
to
realize
the
full
potential
of
our
combined
operations.
•
Continue
working
on
the
projects
and
initiatives
that
are
key
to
our
future.
•
We
expect
an
added
positive
impact
from
being
part
of
an
organization
of
Munich
Re’s
strength.
The
answer
to
that
question
today
is
…
very
little,
if
at
all.

Town Hall
Meeting
November 27,
2007
18
Will Operations Continue in Cincinnati?
•
There
are
no
plans
to
move
or
discontinue
the
Cincinnati-based
operations
of
the
company.
•
We
will
naturally
look
for
synergies
between
our
two
primary
insurance
platforms 
(Specialty
Markets
in
Princeton
and
American
Modern
in
Cincinnati)
in
our
efforts
to
optimize
performance.
Yes!

Town Hall
Meeting
November 27,
2007
19
How Will The Transition Work?
Signing
Regulatory
Approval
Shareholder
Approval
Closing
A Number of Steps Must Take Place Before
The Merger Can Be Completed …
Bigger
Future!
Currently working to
define a transition process.
Will identify cross-
functional teams within
both organizations to
facilitate the transition.

Town Hall
Meeting
November 27,
2007
20
Facilitating The Transition …
Jurgen
Kammerlohr
Group Transactions Department
•
Currently
heads
the
Group
Transactions
Department
(GT
1.2)
at
Munich
Re,
which
is
responsible
for
group
wide
M&A
transactions
in
Europe.
He
has
held
this
position
since
March,
2007.
•
From
April,
2004
until
February,
2007,
Jurgen
was
Head
of
Group
Investments
Europe,
the
Munich
Re
department
responsible
for
the
implementation
of
capital
market
transactions
(debt
and
equity),
the
management
of
strategic
participations
and
M&A
transactions..
•
Was
the
project
manager
responsible
for
several
recent
acquisitions,
including
Bell
&
Clements,
Lloyds
Syndicate
318
(Prichart),
and
Isvicre
Sigorta
(a
Turkish
direct
insurance
group). 
•
Began
his
career
in
the
Finance
department
and
has
been
with
the
Group
for
nine
years.
•
Prior
to
joining
Munich
Re,
he
worked
as
a
lawyer
in
two
international
law
firms
focusing
on
commercial
law,
insurance
law,
and
M&A.
Jurgen
has
a
German
and
an
American
law
degree.

Town Hall
Meeting
November 27,
2007
21
Shareholder Information
Because many of you are shareholders of the
company, you will have the opportunity to vote
on the merger.  Any time the management team
or I speak with shareholders our communications
may be considered by the SEC to be a
solicitation of your vote on the transaction.  As a
result, I am required to refer you to the proxy
materials that will be filed with the SEC and
posted on our web site .

Town Hall
Meeting
November 27,
2007
22
Measures of Our Success
2008 Planning Celebration
November 13, 2007
2008 Planning Celebration
November 13, 2007
2008:  MEASURES OF OUR SUCCESS
2008:  MEASURES OF OUR SUCCESS
“Deliver The Plan”
“Deliver The Plan”
15.5% ROBE   (14.3% Operating ROBE)
94.2% Combined Ratio  (93.3% Net)
$53.6 million P&C Underwriting Profit
$2.5 million Life Underwriting Profit
$47.5 million Investment Income
1.1
2008:  MEASURES OF OUR SUCCESS
2008:  MEASURES OF OUR SUCCESS
“Deliver The Plan”
“Deliver The Plan”
15.5% ROBE   (14.3% Operating ROBE)
94.2% Combined Ratio  (93.3% Net)
$53.6 million P&C Underwriting Profit
$2.5 million Life Underwriting Profit
$47.5 million Investment Income
1.1
2008 Planning Celebration
November 13, 2007
2008 Planning Celebration
November 13, 2007
2008:  MEASURES OF OUR SUCCESS
2008:  MEASURES OF OUR SUCCESS
“Deliver The Plan”
“Deliver The Plan”
15.5% ROBE   (14.3% Operating ROBE)
94.2% Combined Ratio  (93.3% Net)
$53.6 million P&C Underwriting Profit
$2.5 million Life Underwriting Profit
$47.5 million Investment Income
$$88.8 million Profit After-Tax
11.0% Top-Line Growth
1.1
BILLION Top-Line Revenue
2008:  MEASURES OF OUR SUCCESS
2008:  MEASURES OF OUR SUCCESS
“Deliver The Plan”
“Deliver The Plan”
15.5% ROBE   (14.3% Operating ROBE)
94.2% Combined Ratio  (93.3% Net)
$53.6 million P&C Underwriting Profit
$2.5 million Life Underwriting Profit
$47.5 million Investment Income
$126.1 million Pre-Tax Profit
1.1

Town Hall
Meeting
November 27,
2007
23
Our 2008 Rallying Cry:
“Deliver The Plan!”

Town Hall
Meeting
November 27,
2007
24
Questions?
Ask Away!

Important Merger Information

This communication may be deemed to be solicitation material in respect of the proposed acquisition of Midland by Munich Re. In connection with the proposed acquisition, Midland intends to file a proxy statement on Schedule 14A with the Securities and Exchange Commission, or SEC, and Midland intends to file other relevant materials with the SEC. Shareholders of Midland are urged to read all relevant documents filed with the SEC when they become available, including Midland’s proxy statement, because they will contain important information about the proposed transaction, Midland and Munich Re. A definitive proxy statement will be sent to holders of Midland stock seeking their approval of the proposed transaction. This communication is not a solicitation of a proxy from any security holder of Midland.

Investors and security holders will be able to obtain the documents (when available) free of charge at the SEC’s web site,
http://www.sec.gov.  In addition, Midland shareholders may obtain free copies of the documents filed with the SEC when available by contacting Midland’s Chief Financial Officer, Todd Gray, at 513-943-7100.

Such documents are not currently available. You may also read and copy any reports, statements and other information filed by Midland or Munich Re with the SEC at the SEC public reference room at 100 F Street, N.E. Room 1580, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 or visit the SEC’s website for further information on its public reference room.

Participants in the Solicitation

Munich Re and its directors and executive officers, and Midland and its directors and executive officers, may be deemed to be participants in the solicitation of proxies from the holders of Midland common stock in respect of the proposed transaction. Information about the directors and executive officers of Midland is set forth in Midland’s proxy statement which was filed with the SEC on March 23, 2007. Investors may obtain additional information regarding the interest of Munich Re and its directors and executive officers, and Midland and its directors and executive officers in the proposed transaction by reading the proxy statement regarding the acquisition when it becomes available.

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