LAS VEGAS, May 11, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced Marketo Engaged, a
program that provides under-resourced students with personalized,
ongoing support on their journeys to and through college and into
careers. The announcement came at the Marketing Nation
Summit, Marketo's annual conference taking place on May
9-12 at the MGM Grand.
"We are committed to Marketo Engaged because we believe that it
is our duty to give back to the next generation of innovators who
will shape the future of the marketing industry," said
Phil Fernandez, chairman and CEO,
Marketo. "By harnessing the passion of our employees,
customers, and partners through collaboration with local
education-driven organizations, we can build personalized,
supportive relationships, empowering students around the world to
realize their dreams."
Under the umbrella of Marketo Engaged, the company has designed
five core programs:
Marketo Engaged Scholars
Marketo provides support to
first-generation college students through their post-secondary
education by means of activities such as student grants and
academic programs. To kick off the program, Marketo partnered with
national non-profit College Track for its first "Students at
Summit" initiative, bringing ten students – nearly all of which are
the first in their family to receive a post-secondary education –
to Las Vegas. The program builds
off of the Summit theme of "Tomorrow's Marketer" and gives students
the opportunity to learn about the future of marketing from Marketo
customers and partners. The 6,000 registered Summit attendees and
greater Marketing Nation are not only encouraged to provide these
students with advice and support via social channels, but also to
connect with Marketo to offer College Track students internship and
professional development opportunities.
Marketo Engaged Together
Employees around the world
participate in an array of individual, team, and virtual volunteer
opportunities on an ongoing basis to support the education pathways
of under-resourced students. These activities include one-on-one
mentoring and tutoring, a variety of team volunteer events, and
Marketo's annual Global Volunteer Month in July. In 2015,
Marketo employees donated nearly 1,700 hours of service to
tutoring and training under-served students, revitalizing an
elementary school, and more.
Marketo Engaged Academy
By leveraging employee talents
and creating custom content, Marketo provides skills-building
curriculum for students of all ages, covering everything from
marketing and coding to resume-building and interview preparation.
Offices around the world host workshops and travel to schools and
partner organizations to share applicable skills with the next
generation of professionals.
Marketo Engaged Interns
Beginning in Summer 2016,
Marketo will host under-resourced high school students for unique,
career-based learning experiences under the guidance of seasoned
professionals. This compliments Marketo's pre-existing internship
program for college seniors.
Marketo Engaged Product Sponsorships
Marketo is
committed to providing its software to non-profits in the education
space and beyond so that they can use Marketo technology to
maximize their impact and achieve their goals. Interested
cause-based marketers should inquire to see if they qualify.
If you or your organization is interested in participating in
any of the Marketo Engaged initiatives, please visit
https://www.marketo.com/company/ or email engaged@marketo.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
– from acquisition to advocacy. Marketo is built for marketers, by
marketers and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered in
San Mateo, CA, with offices around
the world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement Marketing
Platform, LaunchPoint® partner ecosystem, and the vast community
that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.