SAN FRANCISCO, May 9, 2016 /PRNewswire/ -- AdRoll, the
performance marketing platform, announced today it has more than
doubled the size of its Marketo Ad Bridge Integration in the last
six months. The successful partnership, which easily connects
clients' retargeting segments to Marketo's Engagement Marketing
Platform, now serves more than 150 joint customers. The news comes
ahead of Marketo's annual Marketing Nation® Summit where AdRoll is
up for the Revvie Award for "LaunchPoint® Technology, Partner of
the Year."
Customers like Pantheon, a leading website management platform,
are seeing engagement results well above industry averages. Since
launching its AdRoll campaign through Marketo Ad Bridge, Pantheon
has increased its retargeting click-through rate (CTR) by 32
percent and decreased its cost-per acquisition (CPA) by 22 percent.
Pantheon has also been using AdRoll's Prospecting product to
identify new customers at nearly the same CPA.
"The integration cut down my campaign creation time and opened
us up to a much larger source of inventory than simply using Google
campaigns alone. It was a much easier user experience," said
Emi Winslow, online marketing
manager at Pantheon. "Through the AdRoll integration with Marketo,
we're also able get our campaigns running quickly, serve different
messages to current and prospective customers, and focus our
attention on campaign strategy, rather than implementation."
AdRoll announced its Marketo Ad Bridge integration in
August 2015, and by October 2015 reported 65 joint AdRoll and Marketo
customers leveraging the powerful partnership. Through the
integration, AdRoll uses data onboarding to expand the reach of a
brand's existing campaigns to all users, not just those who open an
email.
"It's been great to see the effect the AdRoll-Marketo Ad Bridge
integration has had on our joint customers over the past six
months," said Mike Stocker, senior
director of product solutions and innovation at Marketo. "Pantheon
specifically was looking to change how they were targeting B2B
customers and by leveraging Marketo's behavioral audience data,
they saw excellent results. These great results have been seen over
and over and are why we're seeing huge demand to leverage this data
in marketing leading ad platforms like AdRoll."
"We're always working to bring our customers solutions that will
make growing their businesses easier. Marketo continues to be a
valued partner in that endeavor, allowing us to help sync
programmatic advertising with marketing automation," said
Adam Berke, AdRoll president and
CMO. "We're honored to be named a finalist for the LaunchPoint
Technology, Partner of the Year Revvie Award. It's a true testament
to the work we've been able to accomplish together."
To learn more about AdRoll's Marketo Ad Bridge integration,
visit AdRoll on the expo floor at booth #120 during the Marketing
Nation Summit at the MGM Grand in Las Vegas on May 9-11. AdRoll's
director of growth marketing, Peter
Clark, will also be speaking on how to use B2C tactics at a
B2B company on May 10 in the Partner
Theater at the conference.
About AdRoll
AdRoll is the largest independent retargeting and prospecting
platform with over 25,000 clients worldwide. It specializes in
performance marketing for several verticals including e-commerce,
b2b, finance, travel, education, and media, and analyzes data on
over 1 billion user profiles across desktop, mobile, and tablet
devices through its proprietary technology. Partnering with top
media and tech companies including Google, Facebook, Twitter,
Instagram, and Apple, along with millions of websites and mobile
apps, the company is home to the world's largest opt-in advertiser
data co-op. AdRoll's goal is to map the world's intent data and put
it to work for every advertiser on the planet.
AdRoll is headquartered in San
Francisco, with offices in New
York, Tokyo, London, Dublin, and Sydney. It is backed by Foundation Capital,
IVP, Accel Partners, Merus Capital, Peter
Thiel, and other leading investors. Learn more at
www.adroll.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading engagement marketing
software and solutions designed to help marketers develop long-term
relationships with their customers – from acquisition to advocacy.
Marketo is built for marketers, by marketers and is setting the
innovation agenda for marketing technology. Marketo puts Marketing
First. Headquartered in San Mateo,
CA, with offices around the world, Marketo serves as a
strategic partner to large enterprise and fast-growing small
companies across a wide variety of industries. To learn more about
Marketo's Engagement Marketing Platform, LaunchPoint® partner
ecosystem, and the vast community that is the Marketo Marketing
Nation®, visit www.marketo.com.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards recognize and
celebrate members of the Marketing Nation who leverage Marketo to
drive the Next Era of marketing. These marketers constantly find
clever ways attract and engage customers, propel their companies to
new growth and success, and inspire others. To learn more, visit:
https://www.marketo.com/why-marketo/marketing-nation/
CONTACT: Elissa Davis,
1-718-355-8722, edavis@bateman-group.com
Logo -
http://photos.prnewswire.com/prnh/20120711/SF38270LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/adoption-of-adroll-marketo-integration-doubles-as-customers-experience-significant-roi-gains-300264922.html
SOURCE AdRoll