SAN FRANCISCO, May 9, 2016 /PRNewswire/ -- Radius, the
leading business-to-business predictive marketing platform, today
announced that its SaaS solution is integrated with Marketo, Inc.'s
Engagement Marketing Platform. This integration helps B2B marketers
identify their most promising segments of customer and prospect
records, discover net-new opportunities within those segments and
seamlessly deploy those opportunities to Marketo. Radius will debut
the integration at the Marketing Nation® Summit in Las Vegas on May 9-12,
2016.
Radius now also delivers predictive scoring, which empowers B2B
marketers to prioritize their inbound demand, accelerate delivery
of their best leads to sales, nurture remaining leads with
personalized content and optimize marketing spend based on which
channels produce the best leads.
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Today, B2B marketers struggle to prioritize an overwhelming
number of leads, gain actual insight into those leads and find new
prospects that are likely to convert into customers at an
acceptable rate. The Radius integration with Marketo solves these
challenges by leveraging predictive analytics.
"Our integration with Marketo is the latest advancement in our
focus towards building a platform for today's revenue-driven
marketer," said Arup Banerjee,
senior vice president of product management at Radius. "Marketers
rely on Marketo every day to automate their marketing functions. By
enabling joint B2B customers to deploy directly to Marketo and
leverage our data science capabilities with predictive scores,
we're streamlining workflow and taking the guesswork out of the
automation process. This allows marketers to make smarter, faster
decisions that drive growth and results. The Marketo ecosystem is
an integral tool for B2B marketers and we're excited to partner
with such a forward looking company to bring the best capabilities
to marketers today."
A recent survey conducted by Forrester found that the B2B
marketers using predictive analytics are twice as likely as
non-users to outperform revenue growth targets. Integrating Radius
with Marketo creates even greater opportunities for marketers to
grow the top of the funnel, prioritize the right leads and segments
and target the best prospects with relevant messaging and
outreach.
"We are excited to have Radius integrate with the Marketo
Marketing Engagement Platform through our LaunchPoint® partner
ecosystem," said Lou Pelosi, senior
director of LaunchPoint. "The Radius platform integration expands
the best-of-breed solutions available to our customers to help them
innovate, grow and deliver impactful business results through
predictive marketing."
Powered by the real-time Radius Business GraphSM,
Radius bridges the gap across data, customer insights and execution
allowing marketers to quickly assess the viability of markets and
campaigns, ultimately leading to shorter sales cycles and a higher
percentage of closed deals. Now with Radius scores, prospects are
ranked according to account signals such as product technologies in
use, social presence, firmographics, recent trigger events and
third-party indications of intent to purchase.
"Radius was one of the quickest integrations out of our entire
marketing tech stack, and it provided an immediate value add," said
Nick Bhutani, director of customer acquisition at Booker.
With this integration, B2B marketers can use Radius to address
use cases throughout the entire marketing funnel. Radius now
provides:
- Insights that inform go-to-market
strategy
- Segmentation of records within Marketo based on marketers'
ideal customer profiles
- Net-new prospects that marketers can add directly to
Marketo
- Predictive scoring of existing and new inbound leads, which can
be used for accelerating delivery of the best leads to sales and
targeting the remaining leads with nurture campaigns
Radius also integrates with Salesforce and Facebook. You can
learn more about Radius' integrations here.
About Radius
Radius was founded in 2012 on the premise
that finding the best business opportunities is often still much
harder than it needs to be. Radius empowers revenue-driven
marketing leaders to intuitively move from data to action. Powered
by the real-time Radius Business GraphSM, which draws on
50 billion external signals on over 18 million US companies, Radius
uses advanced algorithms to unleash the true value of customer
relationship management and marketing automation systems to bridge
the gap across data, customer insights and execution. Using Radius,
companies of all sizes can gain first-mover advantage, saturate
market share and grow customer lifetime value. Radius is
headquartered in San Francisco.
For more information, please visit www.radius.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
- from acquisition to advocacy. Marketo is built for marketers, by
marketers and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered in
San Mateo, CA, with offices around
the world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement Marketing
Platform, LaunchPoint® partner ecosystem, and the vast community
that is the Marketo Marketing Nation®, visit www.marketo.com.
Media Contacts:
Shari
Johnston
Radius
415-713-1982
shari@radius.com
Katie Halloran
SHIFT Communications for Radius
415-591-8459
RadiusPR@shiftcomm.com
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SOURCE Radius