SAN MATEO, Calif., April 25, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced the appointment of Shankar
Venkataraman as chief scientist. Venkataraman joins Marketo from
IBM where he was chief technology officer for the IBM Analytics
Platform. At Marketo, Venkataraman will be responsible for
designing and building the company's next generation platform,
applications, and analytics capabilities.
Venkataraman brings 25 years of experience designing and
managing data platforms, applications, and analytics for
large-scale public and high-growth private companies. He is a
distinguished technology leader and pioneer of the streaming
database architecture. As chief scientist, he will set the future
vision for the company's platform architecture and marketing
analytics, and advise customers on how to reach their customers
effectively at scale.
"I am thrilled to welcome Shankar to the Marketo team. His
background and experience building scalable, intelligent
technologies will bring immense value as we design the next
generation technologies needed to reach buyers in relevant,
personalized and contextual ways," said Phil Fernandez, chairman and CEO of Marketo.
"With Shankar's technological vision, Marketo will lead the way in
developing a whole new class of enterprise systems that enable not
just millions, but billions of customer interactions."
While at IBM, Venkataraman led the company's initiatives on
Hadoop, Spark, and large-scale analytics. Prior to IBM, he built a
real-time streaming and dashboarding product, acquired by Cognos in
2006. Additionally, Venkataraman led the engineering team for the
operational CRM product at Epiphany, where he worked with
Fernandez. He also held engineering roles at Outride, Remedy
Corporation, Yodlee, and Informix.
"Joining Marketo at this juncture is an exciting opportunity to
be part of building world-class technologies with the scale,
performance, and speed to manage billions of data points," said
Venkataraman. "Marketo is the marketing leader, and I look
forward to leveraging my experience to take the company to the next
level of success through innovations in its platform, applications,
and analytics capabilities."
Venkataraman holds an MBA from the HaaS School of Business at
the University of California, Berkeley
and a B.E. in Mechanical Engineering from the National Institute of
Technology Tiruchirappalli in Tamil Nadu, India.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
- from acquisition to advocacy. Marketo is built for
marketers, by marketers and is setting the innovation agenda for
marketing technology. Marketo puts Marketing First.
Headquartered in San Mateo, CA, with offices around the
world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement
Marketing Platform, LaunchPoint® partner ecosystem, and the vast
community that is the Marketo Marketing Nation®,
visit www.marketo.com.
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SOURCE Marketo, Inc.