SAN MATEO, Calif., March 23, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), today announced that Recall Holdings Limited (ASX:
REC) completed its global rollout of Marketo, aligning teams
across 25 countries to support the company's digital
transformation. In the first 100 days since implementation, Recall
doubled lead generation globally by using Marketo's engagement
marketing platform.
Recall needed a technology platform to support its global
requirements and digital marketing transformation that would sync
global content management, program automation, and CRM integration
in-language worldwide. The company believed that using Marketo as
its single marketing platform would promote message consistency,
enable faster deployment of communications to customers, prospects,
and employees, and ultimately drive revenue.
To make this a reality, Recall worked closely with Marketo to
develop a center of excellence that serves as a central hub for
marketing collaboration and resources. In addition, Marketo and
Recall established a global training program to ensure rapid user
adoption. In just over three months, Marketo helped Recall
successfully on board its marketing team through on-site trainings
in each market.
Through the center of excellence, the global Recall team can
draw from a content repository to build marketing programs in
minutes. In this way, local marketers can easily choose the best
marketing materials and promotion tools for all of the company's
initiatives, from webinars and blog posts to emails and landing
pages – regardless of where they were developed.
"Marketo was a real co-partner for us, approaching our planning,
adoption, and implementation with a vested interest in Recall's
success," said Ron McMurtrie,
senior vice president and global chief marketing officer,
Recall. "The Marketo platform has enabled all members of the
global Recall team to advance their marketing practice, regardless
of their degree of technical experience."
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
– from acquisition to advocacy. Marketo is built for marketers, by
marketers and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered in
San Mateo, CA, with offices around
the world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement Marketing
Platform, LaunchPoint® partner ecosystem, and the vast community
that is the Marketo Marketing Nation®, visit www.marketo.com.
About Recall
Recall is a global leader in information
management solutions, offering customers complete management of its
physical and digital information assets with one partner. Recall's
innovative solutions empower organizations to make better business
decisions throughout the information lifecycle, while maintaining
regulatory compliance and eliminating unnecessary resources, time
and costs. Recall services more than 80,000 customer accounts in
over 300 dedicated operation centers, spanning five continents in
25 countries. For more information, please visit recall.com.
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SOURCE Marketo, Inc.