SAN MATEO, Calif., Feb. 25, 2016 /PRNewswire/ -- CJ Affiliate
by Conversant, the leading global affiliate marketing network,
returned to Marketo, Inc. (NASDAQ: MKTO), to power its content
distribution and strengthen relationships with advertisers and
publishers. With Marketo, the company will be able to increase
customer retention and drive revenue while arming its network with
thought leadership that helps marketing managers do their jobs
better.
CJ Affiliate by Conversant has the largest and most robust
affiliate platform in the network, connecting advertisers,
publishers, and consumers from around the world. In 2015, the
company was acquired by Alliance Data Systems Corporation (NYSE:
ADS), and moved from Marketo to a different marketing automation
system. Though tasked with increasing the volume of content it was
sharing with current and potential customers, the marketing team
found that this new tool wasn't able to scale to the cadence and
sophistication needed.
In switching back to Marketo, the team calculated that it will
be at least seven times more productive owing to Marketo's
ability to quickly deploy marketing campaigns and its overall
product reliability. Beyond content, CJ Affiliate by Conversant
also expects to run more programs focusing on customer acquisition,
retention, and upsell, helping to build the company's revenue
pipeline and more closely align marketing with sales.
"CJ Affiliate by Conversant is excited to return to Marketo to
harness the power and reliability of its engagement marketing
platform," said Rémy Frank, Marketing Director, CJ Affiliate by
Conversant. "In addition to the marketing department, our sales
teams are seeing the value in what we're able to accomplish with
Marketo, from better leads to more effective onboarding."
About CJ Affiliate by Conversant
CJ Affiliate by
Conversant (formerly Commission Junction) is the leading global
affiliate marketing network, specializing in pay-for-performance
programs to drive results. Our network helps to create connections
amid millions of online consumers daily by facilitating equitable,
lucrative relationships between advertisers and publishers. Many of
the world's most recognized and specialized brands run their
affiliate programs on CJ's platform. For more information, please
visit www.cj.com.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers – from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.