SAN FRANCISCO, Nov. 3,
2015 /PRNewswire/ -- Boomtrain, a predictive personalization
platform with machine intelligence at its core, today announced its
integration with Marketo, the leading provider of engagement
marketing software and solutions. In a marketing landscape
dominated by cursory digital interactions between marketers and
massive audiences, the Marketo-Boomtrain solution enables brands to
develop deep understandings of individual people while fostering
meaningful, 1:1 relationships over time.
Brands can now create unique relationships with each of their
customers thanks to a combination of Boomtrain's next-generation
machine learning algorithms, Marketo's automated campaign delivery,
and their own first-party data. By analyzing how individual users
interact with the brand's content and products, Boomtrain is able
to answer crucial questions about each person, including what their
interests are, how they behave, and what compels them to take
action.
As a result, marketers can automatically recommend the most
relevant content and products to drive engagement metrics. Since
Boomtrain's personalization is powered by self-optimizing
predictive algorithms, recommendations only improve over time;
joint customers can then use the Marketo system to plug those
hyper-relevant recommendations directly into their email and
on-site campaigns. The joint solution is available through Marketo
LaunchPoint®, the most complete marketing solutions ecosystem,
enabling marketers to manage and scale individual relationships
whether they have 10,000 or 10 million customers.
"Mass marketing is becoming obsolete, and marketers need to
realize that if they want to stay competitive, they have to put
individuals first," said Nick
Edwards, co-founder and CEO of Boomtrain. "Our vision at
Boomtrain is to make every step of the entire audience journey more
personal and relevant for every user. With Marketo, we're able to
optimize the delivery of these experiences across channels, putting
us both in a perfect position to transform how marketers do their
jobs and propel excellence in brand communications."
Publisher and e-commerce clients using Boomtrain regularly see
50 percent to 100+ percent increases in engagement metrics,
including click-through-rates, page views, time on site, and
conversions. Current joint customers of Boomtrain and Marketo
include Forbes Media and Outreach Media, among others.
"Boomtrain's key learnings, combined with the Marketo platform,
are preparing us for a new landscape of truly individualized
messaging, in an age where our users expect relevant, personal
communications across the board," says Liz
Walsh, Brand Marketing Director, Forbes Media.
"Regardless of the size of their company and industry, every
marketer in the world can now market specifically to a person's
unique behavior and deliver the right message at the right time for
maximum returns," said Mike Stocker,
Director of Business Development at Marketo. "Our partnership with
Boomtrain allows us to provide a smarter engagement marketing
platform. We're excited that Boomtrain is part of our LaunchPoint
ecosystem and look forward to driving success for many more
customers through the partnership."
Marketo users can get more information about Boomtrain's
LaunchPoint integration here.
About Boomtrain
Boomtrain is the only scalable
marketing platform with machine intelligence at its core, enabling
brands to better understand and communicate with their customers.
Boomtrain helps companies send individually relevant mobile app and
email notifications at any scale, all in real-time, and as easy to
integrate as Google Analytics. Founded in 2012, the company is
headquartered in San Francisco and
is backed by top-tier VC firms including Sierra Ventures, Cota
Capital, Crosslink Capital, and Lerer Ventures. To learn more about
Boomtrain, visit boomtrain.com.
About Marketo
Marketo (NASDAQ:MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 450 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Boomtrain