SAN MATEO, Calif., Nov. 2, 2015 /PRNewswire/ -- Perk.Com Inc.
("Perk" or the "Company"), a cloud-based mobile rewards platform
provider, has selected Marketo (NASDAQ:MKTO), the leading provider
of marketing software and solutions, to boost its brand awareness
among app publishers and developers. The engagement of Marketo is
expected to improve synergies between Perk's marketing efforts and
sales, and gain further insights into the Company's marketing
return on investment.
Perk caters to app publishers and developers through its
Appsaholic Rewards SDK ("Appsaholic"), an extension that allows
users to create a customizable rewards platform. Using this
platform, publishers and developers can engage their audiences
through gamification and monetize their apps.
The Company was seeking a solution that would help them educate
developers and publishers on the benefits of using Appsaholic for
rewards, while also providing a clear look into how Perk's
marketing initiatives were performing. Marketo's ability to provide
comprehensive data will enable the Company's sales team to obtain
information on qualified prospective customers, optimizing Perk's
marketing efforts.
"We were extremely impressed with how easy it was for a small
team to increase productivity by leveraging Marketo," said
Zach Redler, senior director of
marketing at Perk. "We look forward to using Marketo as the
foundation for continued growth and expansion of our community
engagement activities."
To learn more about Marketo, please visit www.marketo.com.
About Perk.Com Inc.
As a leading mobile rewards
platform, Perk brings together the interests of consumers,
advertisers, and publishers by offering users rewards such as
Perk Points, a digital reward system. Perk Points can be
redeemed for gift cards, cash, or loaded on to Perk Plastik, a
re-loadable branded debit card. In addition, Perk works with
brands and publishers to reach consumers through truly engaging and
innovative formats using rewards as a way to achieve maximum
engagement of their brands and products.
Perk currently owns and operates 12 mobile applications that
allow members to earn Perk Points. Perk also operates numerous
websites as well as AppTrailers, a leading mobile video rewards
app. In addition to offering Perk Points to members through
its own mobile applications and websites, Perk launched the
Appsaholic Software Development Kit which allows mobile and desktop
publishers to utilize Perk's rewards system to engage and
entice users through the publisher's own applications and
websites.
Additional information about Perk can be found at its corporate
website: ir.perk.com.
About Marketo
Marketo (NASDAQ:MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 550 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Atlanta, Portland,
Ore., Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo