SAN MATEO, Calif., Oct. 7, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ:MKTO), today announced support for Facebook lead ads, a new
ad type that allows people to quickly sign up for more information
from a business. When someone clicks on a lead ad on a mobile
device, a form opens with their information automatically
populated, making it easy for them to submit their details with
just a few taps.
Through the integration with Facebook lead ads,
marketers can receive this data instantaneously in Marketo,
allowing them to engage with interested consumers, whether through
an email offer, a nurture campaign, or even connecting them with a
sales rep. The integration is the latest expansion of Marketo
Ad Bridge, which connects marketing automation with advertising
platforms.
Marketo is one of Facebook's first marketing partners to
integrate with lead ads. This extends Marketo's existing
integration with Facebook Custom Audiences, which enables
advertisers to use the rich segmentation data within Marketo to
target audiences more precisely in Facebook.
"The new Facebook technology when combined with Marketo makes it
easier for businesses to capture and act on a customer's interest –
at the immediate moment their interest is piqued," said
Sanjay Dholakia, Chief Marketing
Officer at Marketo. "The combined power of Facebook and Marketo
empowers businesses to build valuable ongoing relationships with
customers."
The Facebook lead ad integration will be activated for any
Marketo Ad Bridge user who requests this feature starting
October 23, 2015.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 450 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
Facebook® is a registered trademark of Facebook Inc.
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SOURCE Marketo, Inc.