SAN MATEO, Calif., Sept. 9, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), today announced that LiveIntent, the platform that
leverages the power of the email address to provide a smarter way
to market to people, not pixels, is using Marketo's Engagement
Marketing Platform to arm sales with more promising prospects and
better align its sales and marketing teams.
After the first quarter of using Marketo, LiveIntent has:
- Increased prospective customers generated by sales development
by 97 percent
- Exceeded "meetings scheduled" quota by 50 percent
- Boosted revenue pipeline by 101 percent
One of LiveIntent's core objectives was to better align the
marketing and sales teams in order to close deals more efficiently
and effectively. LiveIntent chose Marketo as it seamlessly
integrated with the company's sales platform. This guaranteed that
data was accurate from the start and that opportunities would not
slip through the cracks.
Within 30 days, the sales team was able to prioritize
prospective customers and close deals faster. As a result of using
the platform, LiveIntent increased their sales opportunities by 97
percent, ultimately scheduling 50 percent more meetings. Marketo
has helped impact the company's bottom line not only by arming
sales with more accurate information needed to close a deal, but
also improving the overall efficiency of the team.
"Leveraging Marketo was an invaluable addition for LiveIntent,"
said Suneet Bhatt, Chief Marketing
Officer at LiveIntent. "We needed an upgrade on our prior marketing
tool, one that would enable management of inbound and outbound
prospects. We've experienced incredible growth and success in the
past year, and our sales and marketing teams couldn't have done it
without Marketo."
About LiveIntent
The LiveIntent platform is a smarter
way to market and advertise in email. LiveIntent helps over 450 top
brands deliver marketing and advertising messages to over 100 MM
unique, engaged people each month, in emails sent by 750 top US
publishers and brands. LiveIntent cut its teeth as a smarter way to
buy and sell ads in email and was recognized in 2014 as the fastest
growing technology company in NYC (by Crain's) and in 2015 as one
of America's Most Promising Companies (by Forbes.) With the email
address at the center of its platform, LiveIntent has evolved
beyond simply putting ads in email. LiveIntent is now one of the
largest people-based marketing platforms in the world and also one
of the first, having gone to market with the technology in
2010. LiveIntent is headquartered in NYC, with offices in
Austin, Detroit, and the UK, serving as home to 165
people and counting.
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough marketing automation and
marketing management applications to help marketers tackle all
aspects of digital marketing from the planning and orchestration of
marketing activities to the delivery of personalized interactions
that can be optimized in real-time. Marketo's applications are
known for their ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 450 third-party solutions
through our LaunchPoint® ecosystem and over 50,000 marketers who
share and learn from each other to grow their collective marketing
expertise. The result for modern marketers is unprecedented agility
and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo, Inc.