SAN MATEO, Calif., Aug. 10, 2015 /PRNewswire/ -- XOJET, a
private on-demand jet charter company, has chosen Marketo's
Marketing Engagement Platform to communicate on a one-to-one level
with its customer base and create better synergy between marketing
and sales.
XOJET caters to a niche audience of individuals and enterprise
businesses looking for a high-end, luxurious flying experience. The
company sought a solution that was going to help it to deliver
personalized and meaningful content to customers and prospects
while maintaining its upscale brand persona. A key objective for
the team was to make sure the company's overall brand presence
aligned with discerning clientele they serve.
XOJET chose Marketo for the platform's ability to better align
its sales and marketing teams through an intuitive and
high-efficiency solution. In addition, the company will use Marketo
to drive thoughtful conversations with its audience, with the aim
of deepening client relationships. XOJET plans to transform the way
it conducts marketing by segmenting conversations with individuals
based on their interests and interactions with the brand.
"Marketo is the solution that best aligns with how XOJET wants
to serve its clients," said Shari
Jones, chief marketing officer of XOJET. "From flying in the
air to receiving an email, we want to ensure we are providing our
clients with a personalized and sophisticated experience. Marketo
will allow us to get a 360-degree view of our marketing programs
and better manage the conversations happening with our
audience."
About XOJET
XOJET, a TPG portfolio company founded in 2006, has become the
industry's premier private aviation services company, serving more
than 5,000 clients worldwide. Our unique business model combines
the flexibility of on-demand flying with a world-class service and
operations infrastructure that is dedicated to providing the
highest levels of client service at every point of their travel
experience. We create custom flight solutions for businesses and
individuals, with a focus on serving the most sophisticated private
aviation flyers from finance, technology and entertainment sectors.
XOJET's commitment to safety leadership has earned the highest
safety ratings in the industry. XOJET is the only business aviation
provider to rank either #1 or #2 in all twelve ARG/US Platinum
safety-rating categories. XOJET is the first and only private
aviation operator to enable its entire fleet of Citation X and
Challenger 300 jets with complimentary in-flight Wi-Fi Internet
connectivity. XOJET is also an active member of the National Air
Transportation Association (NATA) Presidents Council. For more
information, please visit www.xojet.com.
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough marketing automation and
marketing management applications to help marketers tackle all
aspects of digital marketing from the planning and orchestration of
marketing activities to the delivery of personalized interactions
that can be optimized in real-time. Marketo's applications are
known for their ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 450 third-party
solutions through our LaunchPoint® ecosystem and over
50,000 marketers who share and learn from each other to grow their
collective marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo