SAN MATEO, Calif., May 20, 2015 /PRNewswire/ -- Marketo, Inc.
(Nasdaq: MKTO) launched The Definitive Guide to Mobile Marketing, a
complete guide that will help marketers handle the important,
nuanced, mobile channel. It will help marketers create strategic
mobile marketing plans and help them engage their audience
effectively via mobile devices. This comprehensive guide
includes:
- Why mobile marketing is important
- How to create a cross-channel mobile marketing strategy
- Your mobile marketing options, including: responsive design,
SMS/MMS, and mobile apps
- How to test, measure and optimize your mobile marketing
- Insights from industry experts
Mobile marketing unlocks powerful opportunities for marketers on
a scale never before seen. Unlike any other engagement and
communication channel, mobile allows marketers to reach target
audiences in real-time and in a personal way. Not only is mobile
universal—almost all people and businesses engage with mobile in
some way—it unlocks the potential of a huge, expanding, captive and
engaged audience.
With the rapid evolution and adoption of mobile marketing in
consumer lives, marketers need to adjust their strategy to become
more personal and relevant. The Definitive Guide to Mobile
Marketing will help marketers get started. Download it here:
http://www.marketo.com/definitive-guides/mobile-marketing/
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's® Engagement
Marketing Platform powers a set of breakthrough applications to
help marketers tackle all aspects of digital marketing from the
planning and orchestration of marketing activities to the delivery
of personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,950 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
Photo -
http://photos.prnewswire.com/prnh/20150519/217356-INFO
Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/72-percent-of-people-spend-more-than-2-hours-on-mobile-each-day-300086192.html
SOURCE Marketo