SAN MATEO, Calif., March 24, 2015 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that George Washington
University has selected Marketo's engagement marketing platform to
create seamless application and enrollment experiences for
prospective students in the School of Business.
A leading university in education and research, George Washington University School of Business
wanted to drive enrollments among the best and brightest within the
business community. GWU School of Business relied on traditional
live information sessions, events and direct marketing to reach
potential students, but needed a single platform to communicate and
track the complete lifecycle of a student from the first touch
point to application process to interview and enrollment.
After evaluating other solutions, GWU School of Business
selected Marketo to improve their engagement marketing efforts.
With insights gained from automated invitations, landing pages,
thank you emails and follow ups, GWU learned which channels created
the most awareness, drove the most applications and ultimately, led
to the most enrollments, all while driving efficiency within their
admissions team.
Since these initial campaigns and channels with Marketo, GWU
School of Business finally has insights into the entire student
journey and was able to bring together all of their marketing
channels, including websites, multi-city fairs, on campus
information sessions, coffee chats and visit programs. And with the
ability to adjust campaigns in real-time, the business school is
now able to adjust spend for well-performing marketing programs
more efficiently than before.
"The business school environment is highly competitive. We chose
Marketo to give us the tools we need for a seamless, engaging and
personalized experience for potential students," said Patsy Torres, assistant director of graduate
admissions at George Washington University
School of Business. "With a single view of all of our
marketing activities, we can now identify which campaigns and
channels capture prospective students' attention and generate the
most applications and enrollments. With Marketo, we are set up for
success."
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of 400 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,750 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
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SOURCE Marketo