SAN MATEO, Calif., Dec. 17, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced a call for submissions for
its 2015 Revvie Awards. Each year, the Revvie Awards highlight
exceptional Marketo customers, partners and individual marketers
who have created dramatic revenue impact and driven stronger
customer relationships through their innovative use of Marketo's
engagement marketing platform. Some previous winners include
Genesys, Kaiser Permanente Colorado Region and SmartBear
Software.
Revvie Award winners will be announced at the 2015 Marketing
Nation™ Summit, which will be held at Moscone Center in
San Francisco from April 13-15. Each year, the Marketing Nation™
Summit brings together over 6,000 of the brightest minds in
marketing and sales, offering a variety of sessions discussing the
future of marketing, engagement marketing best practices and
workshops for every level.
The awards eligible for entry include:
- Marketo Masters: Marketing Team of the Year (B2B Enterprise,
B2B SMB, B2C)
- Marketo Masters: Marketing Executive of the Year (Enterprise,
SMB)
- Marketo Masters: Marketer of the Year (Enterprise, SMB)
- The Globe Trotter: Most Successful Global Rollout
- The Innovator: Most Creative Integrated Marketing Campaign
(B2B, B2C)
- The Transformer: Most Dramatic Improvement Upgrading to
Marketo
- The Integrator: Recognizing the Power of Third-Party
Integrations to Marketo
- The MOPSter: Excellence in Marketing Operations and
Metrics
- The Engager: Following the Five Rules of Engagement
Marketing
- LaunchPoint Innovator of the Year
- Digital Agency Superstar
"The 2015 Revvie Awards celebrate the innovative work of
marketers who have used engagement to transform their marketing
programs and as a result, impacted business growth," said
Sanjay Dholakia, chief marketing
officer at Marketo. "We are looking forward to honoring the 2015
class of Revvie winners that embody the next era of marketing."
"The 2014 Revvie Award was a huge boost to our marketing and
sales teams: they had forged new working relationships, sharing
common membership growth goals," said Steve
Krizman, senior director of integrated marketing at Kaiser
Permanente Colorado region. "The lead nurturing system built on
Marketo helped us develop common definitions and co-create the lead
scoring specs. In the first 18 months, the program drove
$23 million in revenue. It continues
to grow and mature, and we've begun to expand from B2B to
consumer."
Award entries are due on January 30,
2015. To learn more and apply, please visit
http://summit.marketo.com/2015/revvies
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's® Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 400 third-party
solutions through our LaunchPoint® ecosystem and over
50,000 marketers who share and learn from each other to grow their
collective marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo