SAN MATEO, Calif., Nov. 12, 2014 /PRNewswire/ -- Marketo (NASDAQ:
MKTO), the leading provider of engagement marketing software and
solutions, today announced that two years since its inception,
LaunchPoint®, the company's ecosystem of third party marketing
solutions, now includes 400 applications and services spanning all
areas of marketing including analytics and big data, mobile, video
and content marketing, digital advertising and social media.
Today, there are thousands of solutions that help marketers
listen to and engage with customers as well as execute numerous
activities across a variety of channels. These solutions must
evolve at the same unprecedented pace as the marketing discipline
itself, challenging marketing technology providers to continually
improve their offerings. Therefore, it's simply not realistic to
assume a suite or cloud managed by one provider can keep pace with
innovation and meet all the needs of today's modern marketer.
Marketo's engagement marketing platform provides a foundation on
which the latest, most innovative marketing solutions can plug into
ensuring marketers have the right applications to solve the
marketing challenges of today and tomorrow.
"The scope of marketing is expanding exponentially by the day,
as its responsibilities grow from customer communications to
customer experiences, spanning the entire customer lifecycle," said
Scott Brinker, co-founder of ion
interactive and author of the Chief Marketing Technologist blog.
"To truly engage with people at every touchpoint, marketers need a
stable marketing system of record and the flexibility to plug in a
variety of innovative applications."
On average, Marketo customers are leveraging the power of the
company's engagement marketing platform with three or more
LaunchPoint® partner solutions to drive next generation marketing
efforts and increase marketing's contribution to the sales
pipeline.
"We are constantly looking to adopt new channels in order to
engage with our customers on their terms," said Arnaud Kraaijvanger, vice president of marketing
operations and channels at Genesys. "Marketo's engagement marketing
platform allows us to fully leverage the best-in-breed solutions
available via the LaunchPoint network in order to maximize
engagement and drive measurable results."
For partners, the LaunchPoint ecosystem offers the latest APIs,
developer resources and joint go-to-market opportunities as well as
access to the Marketo Marketing Nation®, an audience of 50,000
marketers sharing expertise and best practices.
"Marketo's open platform approach has significantly helped us
streamline our overall marketing efforts," said Eric Eden, vice president of marketing at Cvent.
"As an integrated partner and user, we have leveraged Marketo's
software to capture the importance of tying both events and
marketing automation together to deliver a complete representation
of customer engagement, which is key when driving revenue
growth."
To learn more about the LaunchPoint ecosystem and how to build
an effective marketing stack, visit our blog.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and
solutions designed to help marketers master the art and science of
digital marketing. Through a unique combination of innovation and
expertise, Marketo is focused solely on helping marketers keep pace
in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
Logo -
http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
SOURCE Marketo