Market Leader and Weichert Real Estate Affiliates Launch Text-Based Lead Generation Platform
July 27 2011 - 11:00AM
Marketwired
Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an
innovator in online marketing and technology solutions for real
estate professionals, today launched a marketing agreement with
Morris Plains, N.J.-based Weichert Real Estate Affiliates in which
thousands of sales associates in some 240 franchised offices will
have the opportunity to subscribe to kwkly, Market Leader's
text-based lead generation service.
Market Leader's kwkly enables buyers to get immediate
information about homes for sale from their mobile phone. Real
estate agents and brokers instantly capture and communicate with
these buyer leads, who receive follow up with agent-branded
property details.
"Market Leader has been a critical driver of our success the
past year, and we're excited to now expand that relationship by
making this innovative lead generation service available to all of
our real estate professionals," said Marty Rueter, president of
Weichert Real Estate Affiliates.
Over the past 12 months, nearly 1,000 Weichert agents and more
than 65 offices have worked directly with Market Leader to leverage
its RealtyGenerator products. Those agents and brokers are managing
more than 42,000 additional buyers and sellers through the Market
Leader platform.
Market Leader provides an integrated, Web-based platform that
can be a profit-generating solution for real estate offices,
helping them gain additional market share and turn the Internet
into a profitable new line of business. It includes a host of lead
generation, lead management, agent recruiting and management
systems, and marketing best practices designed to help real estate
professionals build strong customer relationships that lead to
closed business.
"Weichert is an important partner that understands how to
leverage software to empower their agents, increase their
productivity, and grow their market share," said Ian Morris, chief
executive officer for Market Leader. "We take great pride in the
results that Weichert brokers are seeing and are excited to help
them accelerate their growth in the months and years ahead."
To learn more about Market Leader, kwkly and RealtyGenerator,
please call 1-800-984-7037 or visit www.marketleader.com.
About Market Leader
Market Leader (NASDAQ: LEDR) provides more than 50,000 real
estate agents, teams and brokerage companies with a complete
lead-to-close marketing and technology system that enables them to
grow and manage their business. Founded in 1999 by a
second-generation real estate agent, Market Leader enables success
for its customers with subscription-based real estate marketing
software, a complete contact management system and advertising
products that enable them to generate a steady stream of prospects,
plus the systems and training they need to convert these prospects
into clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry. The company also provides consumers with free access to
the information and tools they need throughout the home buying and
selling process, such as determining house values by address, and
providing access to real estate listings, through its national
consumer real estate sites. These websites enable Market Leader to
provide its customers with access to millions of future home buyers
and sellers while providing these consumers with free access to the
information they seek throughout the home buying and selling
process.
For more information on Market Leader visit
www.MarketLeader.com.
Press Contact: Matt Heinz Heinz Marketing for Market Leader,
Inc. 877-291-0006 matt@heinzmarketing.com Investor Contact: Mark
Lamb Director of Investor Relations Market Leader, Inc.
425-952-5801 markl@marketleader.com
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