Real Estate Veterans Publish "Game Plan," a New Book Outlining the Blueprint for Success for Real Estate Brokerage Companies and
July 12 2011 - 11:00AM
Marketwired
The residential real estate market has changed dramatically, for
consumers as well as real estate professionals. But what's really
happening? What's driving that change? And what role will real
estate professionals have in the future?
These and other questions are answered in "Game Plan: How Real
Estate Agents Can Thrive in an Uncertain Future," a new book
written by Market Leader CEO Ian Morris and REAL Trends Editor
Steve Murray to help real estate professionals nationwide navigate
changing market conditions and thrive in the years to come.
"Game Plan" provides an overview of the forces shaping the
current state of the real estate industry, and how they will
reshape not only real estate but the economy as a whole -- creating
a new set of winners and losers. "Game Plan" provides a specific,
how-to guide for capitalizing on these fundamental changes for
franchising organizations, brokerage companies, real estate teams
and individual agents.
"The book is a pragmatic look at the issues we face as an
industry, a review of the economic models and key trends that will
determine the winners and losers in the years ahead, and a guide to
capitalizing on these trends for franchisors, brokerage companies
and their agents," said Murray.
"Game Plan" is also based on interviews with dozens of real
estate leaders from across the country, many of whom have already
begun implementing the strategies outlined in the book. As a
result, despite a continued challenging real estate market, these
franchises, brokerages and agents are growing and thriving.
"'Game Plan' is a great book about the real estate industry, and
a great business book period," said Mark Willis, CEO of Keller
Williams Realty International. "Whether you lead a real estate
company or want to build a successful real estate business, this
book is a must read. I will be ordering several cases for my
team."
"Game Plan" is available for purchase on Amazon.com and is also
available in Kindle, eReader and iBook formats. Morris and Murray
are also taking the book on the road this summer and fall,
presenting its findings and strategies to real estate conferences
throughout the country.
"For those still confused and confounded by this perilous,
unrelenting real estate market, Steve and Ian's new book provides
not only clarity but great hope," said Marty Reuter, president of
Weichert Real Estate Affiliates. "'Game Plan' is factual,
pragmatic, and unbiased, and I recommend it to everyone from crusty
veterans to wide-eyed real estate rookies."
"Game Plan" is receiving praise from the leaders of the nation's
leading franchise organization, from brokerage company CEOs, and
from successful real estate professionals who are already focused
on executing their game plans for real estate success. To see what
leaders from throughout the real estate industry are saying about
"Game Plan," to download a free sample chapter, or to purchase
"Game Plan," visit www.realestategameplan.com.
About REAL Trends
REAL Trends, Inc. is a communications and consulting company
considered to be the leading source of analysis and information on
the residential brokerage and housing industry. REAL Trends is
based in Denver, Colorado. With 23 years of continual growth, REAL
Trends continues to provide real estate professionals with new and
innovative resources on the latest industry trends and strategies
into the future. REAL Trends Consulting, Inc. has handled over
2,150 client assignments for realty firms over the past 24 years,
with over 620 merger and acquisition assignments, totaling $10.6
billion in aggregate value.
About the "Game Plan" Authors
Ian Morris is the President and Chief Executive Officer of
Market Leader (NASDAQ: LEDR), a leading provider of software and
marketing solutions to the real estate industry. Under Ian's
leadership, Market Leader has grown from a cutting-edge idea into a
publicly-traded company that was ranked by Deloitte and Touche as
the 4th Fastest Growing Technology Company in North America. For
more information about Market Leader, please visit
www.marketleader.com.
Steve Murray is editor of REAL Trends, the nation's leading
trends and research organization for residential real estate and
president of REAL Trends Consulting, Inc. He has been in the
residential real estate field for over 34 years. Murray has served
dozens of state and local Realtor® associations and MLS
organizations in a consulting capacity and several large technology
firms serving the residential real estate field.
Press Contact: Matt Heinz Heinz Marketing for "Game Plan"
877-291-0006 matt@heinzmarketing.com
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