Market Leader(R) and Keller Williams Realty International Partner on First End-to-End Business Platform for Real Estate Professi
January 10 2011 - 12:00PM
Marketwired
Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an
innovator in online marketing and technology solutions for real
estate professionals, in conjunction with Keller Williams Realty
International, and DotLoop, will launch the real estate industry's
first single-platform business system to more than 80,000 real
estate professionals next month.
The new eEdge platform from Keller Williams, the third-largest
real estate franchisor in the country, represents the first time
that real estate agents will be able to manage all of their daily
activities on one seamlessly integrated, easy-to-use business
system. The eEdge system will provide agents with the ability to
create and operate their website, including full MLS integration;
generate traffic and leads; manage and engage with their contacts
and clients; electronically manage their transactions; and design,
create, and manage their marketing campaigns.
Keller Williams Realty International is launching the innovative
eEdge platform to its more than 80,000 professionals in the United
States and Canada at its annual Family Reunion event next
month.
"The launch of this platform is a bold move by Keller Williams
and a major product innovation for Market Leader," said Steve
Murray, editor of REAL Trends, a leading source of analysis and
information on the residential brokerage industry. "The real estate
industry has talked for years about the need for integrated
solutions, but to my knowledge, this will be the first time it's
been done."
Market Leader will also make available the Market Leader
Professional Edition to all Keller Williams associates beginning at
the company's annual Family Reunion event. The Market Leader
Professional Edition integrates with eEdge while offering numerous
valuable enhancements to agents that want to take their business to
the next level.
The Professional Edition will provide associates with systems
that are proven to drive more leads, build and manage an active
pipeline of prospects, and help convert those prospects into
clients. Additionally, the Professional Edition provides everything
an agent needs to stand out from the crowd with unlimited access to
the finest library of customizable online and offline marketing
materials, all fully integrated with MLS listings and a contact
management system to save associates time and money.
"Market Leader is proud to have been chosen by Keller Williams
to provide a single, seamlessly integrated system to manage their
associates' web sites, lead generation, contacts, and all of their
marketing materials," said Ian Morris, CEO of Market Leader. "This
innovative solution will help tens of thousands of agents manage
their business while also providing them with ongoing access to a
wealth of other services designed to help them accelerate their
growth and success."
"Market Leader's technology leadership played a strategic role
in helping bring our agents' vision of an integrated solution to
reality. There is no doubt that these products will help our
associates to achieve a new level of business success," said Mary
Tennant, president and COO of Keller Williams Realty.
The Market Leader Professional Edition will be presented live
for the first time at the Keller Williams' annual Family Reunion
next month. For a sneak preview, Keller Williams associates can
visit http://www.marketleader.com/professional.
For more information on Market Leader and its products, visit
www.MarketLeader.com.
About Market Leader Market Leader (NASDAQ:
LEDR) provides real estate professionals with innovative marketing
and technology solutions that enable them to grow and manage their
business. Founded in 1999 by a second-generation real estate agent,
Market Leader provides real estate agents, agent teams, and
brokerage companies with subscription-based real estate marketing
software and advertising products that enable them to generate a
steady stream of prospects, as well as the tools and training they
need to convert these prospects into clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry. The company also provides consumers with free access to
the information and tools they need throughout the home buying and
selling process, such as determining house values by address and
providing access to real estate listings, through its national
consumer real estate sites. These websites enable Market Leader to
provide its customers with access to millions of future home buyers
and sellers while providing these consumers with free access to the
information they seek throughout the home buying and selling
process.
For more information on Market Leader visit
www.MarketLeader.com.
LEDR: CORPORATE
Investor Contact: Mark Lamb Director of Investor Relations
Market Leader, Inc. 425-952-5801 markl@marketleader.com Press
Contact: Matt Heinz Heinz Marketing for Market Leader, Inc.
877-291-0006 matt@heinzmarketing.com
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