Market Leader Improves Online Real Estate Experience With Significant Product Enhancements
November 23 2010 - 9:25AM
Marketwired
Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an
innovator in online marketing and technology solutions for real
estate professionals, has launched an improved version of its
popular award-winning lead generation and contact management
system.
These improvements, built with extensive feedback from consumers
and real estate professionals alike, focus on creating deeper
experiences for consumers that result in earlier and stronger
engagement with qualified real estate professionals.
"Approximately 90 percent of our business comes from
RealtyGenerator by Market Leader," said Jennifer Nonan of Keller
Williams Mountain Properties in Vail, Colorado. "Their system is
exactly what I was looking for in a lead generation & customer
management solution for our business."
Susan Ebert, founder of EXIT Twin Advantage Realty in Murrieta,
California, agrees. "I use Market Leader in every aspect of my
business -- from recruiting more agents, to making my business more
profitable. Over the last four years, Market Leader has
consistently accounted for over 60 percent of our total transaction
volume," Susan said. Highlighted new features available to every
Market Leader customer include:
- Social Media Integration: One-click
sharing of listings with family & friends through Facebook, as
well as custom tracking of social media-generated traffic &
prospects
- Enhanced Location Targeting: Interactive
maps make finding homes and researching neighborhoods faster and
easier than ever
- Improved Price Selectivity: Home buyers
can precisely target the specific homes in the price range they're
seeking
- More Useful Neighborhood Information: New
data about local schools, market trends and nearby listings greatly
improve the online research process
"The real estate process has become far more social and
interactive," said Market Leader CEO Ian Morris. "We've made it
easier for buyers and sellers to customize their online experience
with the way they already want to find, interact with and share
information about their current and future home."
Market Leader websites feature nearly four million home listings
across North America, including more than 32 million property
photos. Every listing from the local MLS is featured in each market
on Market Leader websites.
For more information on Market Leader and its products, visit
www.MarketLeader.com.
About Market Leader
Market Leader (NASDAQ: LEDR) provides real estate professionals
with innovative marketing and technology solutions that enable them
to grow and manage their businesses. Founded in 1999, Market Leader
provides real estate agents, agent teams, and brokerage companies
with subscription software and advertising products that enable
them to generate active prospects, as well as the tools and
training they need to convert these prospects into clients. With a
long history of innovation, Market Leader pioneered online lead
generation for real estate professionals more than a decade ago and
today is the leading marketing partner to the industry. The company
also provides consumers with free access to the information and
tools they need throughout the home buying and selling process
through its national consumer real estate sites. These websites
enable Market Leader to provide its customers with access to
millions of future home buyers and sellers while providing these
consumers with free access to the information they seek throughout
the home buying and selling process. For more information, visit
www.MarketLeader.com.
LEDR: CORPORATE
Investor Contact: Mark Lamb Director of Investor Relations
Market Leader, Inc. 425-952-5801 markl@marketleader.com Press
Contact: Matt Heinz Heinz Marketing for Market Leader Inc.
877-291-0006 matt@heinzmarketing.com
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