Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced that it
has developed an expanded version of its Open List search
technology and content aggregation engine to provide relevant,
searchable content and data in 20,000 commercial categories. While
this data is not yet incorporated at openlist.com, Marchex today
announced that it has deployed this expanded platform to more than
50 of its category and local / vertical beta Web sites, including
www.remodeling.com, www.locksmiths.com, www.exterminator.com,
www.bostonmortgage.com, www.newyorklawfirms.com, and
www.seattleinsurance.com. A list of selected beta Web sites can be
found at the end of this press release. When Marchex acquired Open
List in May 2006, the technology and service focused solely on the
travel category, and consisted of approximately one million
business listings and related content primarily for hotels and
restaurants. With the additional 20,000 categories that Marchex has
developed, 15 million additional business listings with associated
pieces of content are being added to the core engine. The
additional categories include: auto (e.g., auto rental, auto
repair, etc.), employment services, professional services (e.g.,
contractors, doctors, insurance, lawyers, etc.), and personal
services (e.g., caterers, baby sitters, beauty salons, spas, etc.).
This additional content will be delivered across the majority of
the Marchex network of Web sites in 2007, with the goal being that
these sites will provide both a strong user experience and
excellent advertising opportunities. "Open List had a compelling
methodology with its original travel�site and user experience and
it makes sense to extend this approach to other categories," said
Greg Sterling, principal analyst with Sterling Market
Intelligence.�"Now Marchex is providing the resources to
impressively grow these capabilities and use them to enhance the
consumer experience on�a large network of vertical and local search
sites." Marchex Plan for Proprietary Web Sites: Marchex�s goal is
to connect millions of online consumers to personally relevant
information, products, and services through the Open List site, as
well as through Marchex�s network of Web sites. Marchex�s approach
is to use search technology to aggregate micro-content from across
the Web that is focused on vertical and local information; and to
then provide a unique, compelling, and efficient experience driven
by user refinements �essentially, the user can refine data elements
based on personal relevance. For example, a user can search the
database for specific services, neighborhoods, user ratings and/or
recommendations, brands, and other criteria using only a few
keystrokes. Marchex believes that this efficient form of search and
discovery allows users to quickly obtain the information they need
to support their purchasing decisions for both products and
services. Over the next several years, Marchex intends to invest
significantly in its search and content aggregation technology to:
(i) create a powerful consumer destination; (ii) further develop
its network of Web sites; and (iii) power the consumer destinations
for certain strategic partners. Specifically, Marchex�s plan for
its proprietary Web sites and potential partners includes the
following: Proprietary Web Sites -- Marchex plans to re-launch Open
List during 2007 as a comprehensive standalone search guide that
will be accessible at www.openlist.com, adding the expanded
platform of content and data announced today to the site�s existing
travel content which includes restaurants, hotels, and attractions.
Additionally, Marchex intends to integrate Open List content and
functionality on its local / vertical Web sites, such as the beta
sites launched today. Once these integrations are complete, Marchex
intends to allow users to access Open List as the �home� search
page from any of its Web sites - this effectively allows Marchex to
create an umbrella destination for Marchex�s proprietary traffic
network. Marchex plans to monetize its Open List Web site primarily
with its direct advertiser listings and advertiser listings from
other strategic partners. Partner Licensing -- Similar to how
Marchex extends its technology to its Web sites, Marchex plans to
selectively expand the licensing of its search and content
aggregation platform to leading online publishers who are looking
to increase the utility of their Web sites, add to their overall
user experience, and increase their monetization. Currently,
Marchex plans to structure these relationships as a combination of
licensing and revenue share arrangements derived from its
advertiser listings. �Our goal has always been to turn our network
of Web sites into true destinations with great user utility and
this is a major step in our development efforts toward that goal.
With the development of more than 20,000 additional categories and
millions of pieces of content in a few short months, it is clear
that our search product is very flexible, scaleable and unique,�
said Russell C. Horowitz, Marchex Chairman and CEO. �Our focus over
the next 12 to 24 months will be to dedicate significant resources
toward building our products, investing in our network and
assisting our strategic partners.� Launch of Enhanced Local /
Vertical Beta Web Sites: As with previous site enhancements on the
Marchex Network, the goals of today�s site launches are to increase
usage by creating a useful and relevant consumer experience; and to
ultimately increase monetization opportunities associated with each
site. The enhanced beta Web sites empower users to easily search
and discover through several intuitive levels of refinement. For
example, a user visiting Marchex sites such as
www.newyorkbeautysalons.com or www.bostonchildcare.com can refine
their targeted searches by criteria such as specific services
offered, neighborhoods, user ratings and/or by local
recommendations from one or more objective sources on the Web. Over
time, Marchex believes that this level of granularity and utility
will provide merchants with highly targeted advertising
opportunities. This launch is part of Marchex�s ongoing effort to
gather important user data to inform future product development.
Marchex anticipates that the majority of its Web sites will have
Open List integrations in 2007. Additionally, during the course of
2007, Marchex will also integrate this new content and
functionality into its more than 75,000 ZIP Code Web sites, thereby
increasing the scope and utility of those sites as well. A selected
list of enhanced local beta Web sites included in this launch
appears below. Category / Local: www.eyesurgeons.com
www.exterminator.com www.homeinspections.com www.locksmiths.com
www.ovens.com - www.podiatrist.com www.refinancing.com
www.remodeling.com www.yardcleaning.com Local / Vertical - Boston:
www.bostonautorepairs.com www.bostonbeautysalon.com
www.bostoncarpetcleaning.com www.bostoncosmeticsurgeons.com
www.bostonchildcare.com www.bostonhomeequityloans.com
www.bostonticketbrokers.com www.bostonmortgage.com
www.bostonveterinarian.com Local / Vertical - New York:
www.newyorkcarpetcleaners.com www.newyorkcashadvance.com
www.newyorkfurniturestores.com www.newyorkhealthinsurance.com
www.newyorkhomeloans.com www.newyorkinteriordesign.com
www.newyorklawfirms.com www.newyorkmodelingagency.com
www.newyorkrealestateattorneys.com www.newyorkhairsalons.com Local
/ Vertical - San Francisco: www.sanfranciscoattorneys.com
www.sanfranciscoautoglassrepair.com www.sanfranciscoautorepairs.com
www.sanfranciscobeautysalon.com www.sanfranciscocarinsurance.com
www.sanfranciscocarpetcleaners.com
www.sanfranciscochiropractors.com www.sanfranciscoeyedoctor.com
www.sanfranciscopestcontrol.com www.sanfranciscoveterinarians.com
Local / Vertical - Seattle: www.seattleautorepairs.com
www.seattletaxlawyers.com www.seattledentalinsurance.com
www.seattledivorceattorney.com www.seattlefurniture.com
www.seattlehomeequityloan.com www.seattleinsurance.com
www.seattlepestcontrol.com www.seattlestorageunit.com
www.seattleveterinarian.com About Marchex, Inc. Marchex
(www.marchex.com) is a technology driven search and media company
focused on vertical and local online traffic. Specifically, the
company is focused on search marketing, local search, and direct
navigation. Marchex's platform of integrated performance-based
advertising and search marketing services enables merchants to
efficiently market and sell their products and services across
multiple online distribution channels, including search engines,
product shopping engines, directories and selected Web sites.
Forward-looking statements: This press release contains
forward-looking statements that involve substantial risks and
uncertainties. All statements, other than statements of historical
facts, included in this press release regarding our strategy,
future operations, future financial position, future revenues,
projected costs, prospects, plans and objectives of management are
forward-looking statements. We may not actually achieve the plans,
intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements we make. There are a number of
important factors that could cause Marchex's actual results to
differ materially from those indicated by such forward-looking
statements which are described in the "Risk Factors" section of our
most recent periodic report and registration statement filed with
the SEC. We disclaim any intention or obligation to update any
forward-looking statements. Marchex, Inc. (NASDAQ:MCHX)
(NASDAQ:MCHXP), today announced that it has developed an expanded
version of its Open List search technology and content aggregation
engine to provide relevant, searchable content and data in 20,000
commercial categories. While this data is not yet incorporated at
openlist.com, Marchex today announced that it has deployed this
expanded platform to more than 50 of its category and local /
vertical beta Web sites, including www.remodeling.com,
www.locksmiths.com, www.exterminator.com, www.bostonmortgage.com,
www.newyorklawfirms.com, and www.seattleinsurance.com. A list of
selected beta Web sites can be found at the end of this press
release. When Marchex acquired Open List in May 2006, the
technology and service focused solely on the travel category, and
consisted of approximately one million business listings and
related content primarily for hotels and restaurants. With the
additional 20,000 categories that Marchex has developed, 15 million
additional business listings with associated pieces of content are
being added to the core engine. The additional categories include:
auto (e.g., auto rental, auto repair, etc.), employment services,
professional services (e.g., contractors, doctors, insurance,
lawyers, etc.), and personal services (e.g., caterers, baby
sitters, beauty salons, spas, etc.). This additional content will
be delivered across the majority of the Marchex network of Web
sites in 2007, with the goal being that these sites will provide
both a strong user experience and excellent advertising
opportunities. "Open List had a compelling methodology with its
original travel site and user experience and it makes sense to
extend this approach to other categories," said Greg Sterling,
principal analyst with Sterling Market Intelligence. "Now Marchex
is providing the resources to impressively grow these capabilities
and use them to enhance the consumer experience on a large network
of vertical and local search sites." Marchex Plan for Proprietary
Web Sites: Marchex's goal is to connect millions of online
consumers to personally relevant information, products, and
services through the Open List site, as well as through Marchex's
network of Web sites. Marchex's approach is to use search
technology to aggregate micro-content from across the Web that is
focused on vertical and local information; and to then provide a
unique, compelling, and efficient experience driven by user
refinements -essentially, the user can refine data elements based
on personal relevance. For example, a user can search the database
for specific services, neighborhoods, user ratings and/or
recommendations, brands, and other criteria using only a few
keystrokes. Marchex believes that this efficient form of search and
discovery allows users to quickly obtain the information they need
to support their purchasing decisions for both products and
services. Over the next several years, Marchex intends to invest
significantly in its search and content aggregation technology to:
(i) create a powerful consumer destination; (ii) further develop
its network of Web sites; and (iii) power the consumer destinations
for certain strategic partners. Specifically, Marchex's plan for
its proprietary Web sites and potential partners includes the
following: -- Proprietary Web Sites -- Marchex plans to re-launch
Open List during 2007 as a comprehensive standalone search guide
that will be accessible at www.openlist.com, adding the expanded
platform of content and data announced today to the site's existing
travel content which includes restaurants, hotels, and attractions.
Additionally, Marchex intends to integrate Open List content and
functionality on its local / vertical Web sites, such as the beta
sites launched today. Once these integrations are complete, Marchex
intends to allow users to access Open List as the "home" search
page from any of its Web sites - this effectively allows Marchex to
create an umbrella destination for Marchex's proprietary traffic
network. Marchex plans to monetize its Open List Web site primarily
with its direct advertiser listings and advertiser listings from
other strategic partners. -- Partner Licensing -- Similar to how
Marchex extends its technology to its Web sites, Marchex plans to
selectively expand the licensing of its search and content
aggregation platform to leading online publishers who are looking
to increase the utility of their Web sites, add to their overall
user experience, and increase their monetization. Currently,
Marchex plans to structure these relationships as a combination of
licensing and revenue share arrangements derived from its
advertiser listings. "Our goal has always been to turn our network
of Web sites into true destinations with great user utility and
this is a major step in our development efforts toward that goal.
With the development of more than 20,000 additional categories and
millions of pieces of content in a few short months, it is clear
that our search product is very flexible, scaleable and unique,"
said Russell C. Horowitz, Marchex Chairman and CEO. "Our focus over
the next 12 to 24 months will be to dedicate significant resources
toward building our products, investing in our network and
assisting our strategic partners." Launch of Enhanced Local /
Vertical Beta Web Sites: As with previous site enhancements on the
Marchex Network, the goals of today's site launches are to increase
usage by creating a useful and relevant consumer experience; and to
ultimately increase monetization opportunities associated with each
site. The enhanced beta Web sites empower users to easily search
and discover through several intuitive levels of refinement. For
example, a user visiting Marchex sites such as
www.newyorkbeautysalons.com or www.bostonchildcare.com can refine
their targeted searches by criteria such as specific services
offered, neighborhoods, user ratings and/or by local
recommendations from one or more objective sources on the Web. Over
time, Marchex believes that this level of granularity and utility
will provide merchants with highly targeted advertising
opportunities. This launch is part of Marchex's ongoing effort to
gather important user data to inform future product development.
Marchex anticipates that the majority of its Web sites will have
Open List integrations in 2007. Additionally, during the course of
2007, Marchex will also integrate this new content and
functionality into its more than 75,000 ZIP Code Web sites, thereby
increasing the scope and utility of those sites as well. A selected
list of enhanced local beta Web sites included in this launch
appears below. -0- *T Category / Local: www.eyesurgeons.com
www.exterminator.com www.homeinspections.com www.locksmiths.com
www.ovens.com - www.podiatrist.com www.refinancing.com
www.remodeling.com www.yardcleaning.com Local / Vertical - Boston:
www.bostonautorepairs.com www.bostonbeautysalon.com
www.bostoncarpetcleaning.com www.bostoncosmeticsurgeons.com
www.bostonchildcare.com www.bostonhomeequityloans.com
www.bostonticketbrokers.com www.bostonmortgage.com
www.bostonveterinarian.com Local / Vertical - New York:
www.newyorkcarpetcleaners.com www.newyorkcashadvance.com
www.newyorkfurniturestores.com www.newyorkhealthinsurance.com
www.newyorkhomeloans.com www.newyorkinteriordesign.com
www.newyorklawfirms.com www.newyorkmodelingagency.com
www.newyorkrealestateattorneys.com www.newyorkhairsalons.com Local
/ Vertical - San Francisco: www.sanfranciscoattorneys.com
www.sanfranciscoautoglassrepair.com www.sanfranciscoautorepairs.com
www.sanfranciscobeautysalon.com www.sanfranciscocarinsurance.com
www.sanfranciscocarpetcleaners.com
www.sanfranciscochiropractors.com www.sanfranciscoeyedoctor.com
www.sanfranciscopestcontrol.com www.sanfranciscoveterinarians.com
Local / Vertical - Seattle: www.seattleautorepairs.com
www.seattletaxlawyers.com www.seattledentalinsurance.com
www.seattledivorceattorney.com www.seattlefurniture.com
www.seattlehomeequityloan.com www.seattleinsurance.com
www.seattlepestcontrol.com www.seattlestorageunit.com
www.seattleveterinarian.com *T About Marchex, Inc. Marchex
(www.marchex.com) is a technology driven search and media company
focused on vertical and local online traffic. Specifically, the
company is focused on search marketing, local search, and direct
navigation. Marchex's platform of integrated performance-based
advertising and search marketing services enables merchants to
efficiently market and sell their products and services across
multiple online distribution channels, including search engines,
product shopping engines, directories and selected Web sites.
Forward-looking statements: This press release contains
forward-looking statements that involve substantial risks and
uncertainties. All statements, other than statements of historical
facts, included in this press release regarding our strategy,
future operations, future financial position, future revenues,
projected costs, prospects, plans and objectives of management are
forward-looking statements. We may not actually achieve the plans,
intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements we make. There are a number of
important factors that could cause Marchex's actual results to
differ materially from those indicated by such forward-looking
statements which are described in the "Risk Factors" section of our
most recent periodic report and registration statement filed with
the SEC. We disclaim any intention or obligation to update any
forward-looking statements.
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