LGBT LGBTQ plus ESG 100

Secures Presenting Sponsorship of the Club Skirts Dinah Shore Weekend SAN FRANCISCO, Nov. 18 /PRNewswire-FirstCall/ -- PlanetOut Inc. (NASDAQ:LGBT), a leading global media and entertainment company serving the lesbian, gay, bisexual and transgender (LGBT) community, today announced several activities focused on the lesbian market in coming months, including: -- The presenting sponsorship of the 16th Annual Club Skirts Dinah Shore Weekend, the premier lesbian event commonly known as "The Dinah," scheduled for March 29-April 2 in Palm Springs, Calif., paralleling the Dinah Shore Golf Tournament (now the Kraft Nabisco Championship), one of the most prestigious golf tournaments on the LPGA tour, held in nearby Rancho Mirage, Calif. "The Dinah" routinely draws nearly 15,000 attendees, making it the largest lesbian event in the U.S. -- The appointment of Anne Moellering as vice president, U.S. marketing, to manage member acquisition and retention efforts for PlanetOut Inc.'s U.S. brands as well as other vertical products targeted at specific niche markets. -- In related news, PlanetOut's Entertainment Editor Jenny Stewart was recently named to the 2005 list of the "10 Amazing Gay Women in Showbiz," as announced by POWER UP! (Professional Organization of Women in Entertainment Reaching Up), a non-profit group which recognizes contributions by lesbians to the field of entertainment. Stewart is known for getting the inside scoop on gay entertainment news on Gay.com and PlanetOut.com. She is also the creator and driving force behind RockOut, the first-ever online music channel to feature and highlight up-and-coming gay and lesbian musicians. Previous honorees on POWER UP!'s list include Ellen DeGeneres and Rosie O'Donnell. PlanetOut.com has consistently ranked in the top five global online destinations for lesbians, according to Hitwise. In the Lifestyle -- Gay and Lesbian category for the week ending Nov. 12, 2005, PlanetOut was the highest ranking site of those measured by Hitwise with more than 50 percent of its traffic coming from female users. "PlanetOut.com and Gay.com have built loyal female audiences," said Donna Gibbs, senior vice president for marketing and subscription services for PlanetOut Inc. "In 2006, we look forward to expanding our services to this important community with more events and products developed specifically for this rapidly expanding segment of the LGBT market." Also contributing to PlanetOut's increased focus on the lesbian audience is the company's recent acquisition of the national magazines and acclaimed Web sites of LPI Media Inc., the world's leading publisher targeting the gay and lesbian market. Included are properties with a sizable lesbian following, such as The Advocate (http://www.advocate.com/), OUT (http://www.out.com/) and The OUT Traveler (http://www.outraveler.com/), as well as Alyson Publications. "The combination of LPI and PlanetOut creates an unparalleled cross- platform business in the gay and lesbian media space, and we intend to move quickly to identify the online and offline opportunities that make sense to us," said Bob Cohen, president for LPI Media. "From an LPI standpoint, we want to engage the lesbian market with quality content that meets or exceeds the already high standards exemplified by Out, The Advocate, and our other core titles." PlanetOut's new women's initiatives will be directed by Moellering, a seasoned marketer with 15 years of experience in consumer brand and product marketing. Most recently, she was director of marketing at MyPoints, driving subscription acquisition for the Internet's foremost loyalty points program. She also held director roles at e-retailer Fogdog Sports and at video giant Sega, where she managed hardware and software marketing as well as the licensed sports business, driving contract negotiations with the four major professional sports leagues. Moellering graduated magna cum laude from Dartmouth College with a bachelor's degree in economics and holds an MBA from the Stanford Graduate School of Business. An avid surfer, skier, climber and mountain biker, she is the co-founder and president of the 700-member NorCal Women's Surf Club. "With Anne, PlanetOut has added a key marketing specialist to its existing dedicated and passionate team serving the women's audience," said Gibbs. "We have a great team in place to help us expand our offerings available to current and potential members, as well as to advertisers looking to reach this audience. "And already, big-name advertisers, especially in the automotive category, are reaching out to the approximately 400,000 female visitors to our Web sites, taking advantage of our ability to target advertising messages using gender and behavioral targeting across our network," she added. About PlanetOut Inc. PlanetOut Inc. is a leading global media and entertainment company serving the lesbian, gay, bisexual and transgender (LGBT) community. PlanetOut's media properties include Gay.com, PlanetOut.com, Kleptomaniac.com, and OUT&ABOUT Travel, as well as localised versions of the Gay.com site, in English, French, German, Italian, Portuguese and Spanish. In addition, PlanetOut includes the newly-acquired magazines and acclaimed Web sites of LPI and related entities. These properties include The Advocate (http://www.advocate.com/); OUT (http://www.out.com/); The OUT Traveler (http://www.outtraveler.com/); and HIVPlus (http://www.hivplusmag.com/), as well as other publishing, direct marketing and e-commerce properties, including Alyson Publications, SpecPub, Inc. and Triangle Marketing Services, Inc. PlanetOut, based in San Francisco with additional offices in New York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000 and Global 500 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. For more information, please visit http://www.planetoutinc.com/. Forward-Looking Statements In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding PlanetOut's plans to launch events and initiatives focused on the lesbian market, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the company's limited operating history and variability of operating results; the company's ability to attract and retain subscribers and advertisers; the company's ability to integrate the acquired assets of LPI and its related entities; competition; timing of product launches; and the company's dependence on technology infrastructure and the Internet. Additional information concerning factors that could affect PlanetOut's future business and financial results is included in the company's Annual Report on Form 10-K for the year ended December 31, 2004 and other public filings filed from time to time with the Securities and Exchange Commission (SEC), which are available at the SEC's website at http://www.sec.gov/. All figures reported today are unaudited and may be subject to change. DATASOURCE: PlanetOut Inc. CONTACT: Spencer Moore of PlanetOut Inc., +1-415-834-6476, or mobile, +1-415-317-7100, or Web site: http://www.planetoutinc.com/

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