Corel and Lexar Team to Automate Digital Imaging Workflow; Corel(R) Paint Shop Pro(R) Family of Software Supports Lexar(R) Acti
February 27 2006 - 9:00AM
Business Wire
Corel Corporation today announced a partnership with Lexar Media,
Inc. (Nasdaq: LEXR) to provide customers with a unique automated
solution for transforming photos as they are downloaded from a
memory card. Corel(R) Paint Shop Pro(R) X and Corel(R) Photo
Album(TM) 6 software will now support Lexar(TM) ActiveMemory
enabled memory cards for digital cameras. By storing their Paint
Shop Pro X automation script on a Lexar AMS-enabled flash memory
card, customers can download and preprocess their photos in a
single, seamless process. Savvy digital camera users are looking to
transform each photo they take into high quality images. But,
transferring large batches of photos from the digital camera to the
computer and then editing each photo one-by-one can be
time-consuming. By leveraging the new interoperability between
Paint Shop Pro X software and AMS, photos may be automatically
edited-according to the user's set preferences-while they are
downloaded to the computer. The result is a seamless, customized
digital imaging workflow. "We are thrilled to partner with Lexar to
streamline the digital imaging workflow and to dramatically reduce
production time for our customers," said Blaine Mathieu, General
Manager, Digital Imaging at Corel. "Corel is committed to providing
its customers with the fastest, easiest and highest quality
solution for their digital imaging needs. Combining the
industry-leading automation capabilities of our Paint Shop Pro X
software with Lexar's ActiveMemory System aligns precisely with
what our customers want-less tinkering with technology to achieve
perfect photos every time." Using the ActiveMemory System is an
easy, two-step process: -- Download and automatically batch process
photos - as photos are downloaded from the memory card using the
Corel Photo Downloader, the script is also read and then used to
batch process the downloaded images in Paint Shop Pro X. The batch
processing can include steps such as adding IPTC/EXIF copyright
data and applying the One Step Photo Fix. Because everything is
scriptable in Paint Shop Pro X, the Lexar AMS processing can
include anything that can be done in Paint Shop Pro X. Scripts can
be easily created using PSP's "Record" feature, and can be easily
changed using the graphical script editor. -- Upload Script - users
can easily combine any number of Paint Shop Pro X commands and save
them as a script. The scripts are then uploaded to the ActiveMemory
space reserved on the Lexar AMS-enabled flash memory card. Since
the Lexar ActiveMemory System preserves the AMS portion of memory,
the script remains even after the card has been reformatted in the
camera. As a result, the AMS card is always "automation-ready"
until the photographer removes the script using Paint Shop Pro X.
"Partnering with Corel was a natural choice. Both companies were
looking to make the digital imaging workflow more productive and
satisfying for our customers," said Dave Klenske, director of
product marketing, memory card business unit, Lexar. "By creating a
technical link between Corel's Paint Shop Pro family of software
and our Lexar ActiveMemory System, we are able to help our
customers achieve the quality photos they want-with so much less
time and energy dedicated to the process." The Lexar ActiveMemory
System is supported by the latest releases of Corel Paint Shop Pro
(10.03 or later) and Corel Photo Album (6.3.4 or later). About
Lexar Media, Inc. Lexar is a leading marketer and manufacturer of
NAND flash memory products including memory cards, USB flash
drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications
markets. The company holds over 94 issued or allowed controller and
system patents, and licenses its technology to companies including
Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk
Corporation and Sony Corporation. Lexar sells its memory cards
worldwide and through an exclusive agreement, also sells memory
cards under the Kodak(R) brand. Headquartered in Fremont,
California, Lexar has operations in countries around the world.
More information is available at www.lexar.com. About Corel
Corporation Corel Corporation provides innovative software
solutions that help millions of value-conscious businesses and
consumers in over 75 countries improve their productivity. Corel is
renowned for its powerful software portfolio that combines
innovative photo editing and graphics creation,
vector-illustration, and technical-graphics applications along with
office and personal productivity solutions. Corel's flagship
products include CorelDRAW(R) Graphics Suite, WordPerfect(R) Office
Suite, Corel Paint Shop(TM) Pro, Corel DESIGNER(R) Technical Suite,
and Corel Painter(TM). Founded in 1985, Corel is headquartered in
Ottawa, Canada. For more information, please visit www.corel.com.
(C) 2006 Corel Corporation. All rights reserved. Corel, CorelDRAW,
Paint Shop, Paint Shop Pro, Painter, Photo Album, WordPerfect,
Corel DESIGNER, and the Corel logo are trademarks or registered
trademarks of Corel Corporation and/or its subsidiaries. Lexar and
the Lexar logo are trademarks of Lexar Media, Inc. All other
product, font and company names and logos are trademarks or
registered trademarks of their respective companies. Cautionary
Note Regarding Forward-Looking Statements This release contains
forward-looking statements, which are subject to the safe harbor
provisions of the United States Private Litigation Reform Act of
1995. These statements include statements related to the benefits
of, and consumer demand for, Lexar=s ActiveMemory System. These
forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those
anticipated by these forward-looking statements. Readers should
refer to the risk factors described in Lexar's filings with the
SEC, including its most recently filed Form 10-K and Form 10-Q.
Lexar assumes no obligation to update the information in this
release.
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