MADISON, Wis., Sept. 10, 2012 /PRNewswire/ -- Determined to
prove Oscar Mayer Butcher
Thick Cut Bacon is the gold standard, the company has challenged
actor, writer and comedian Josh
Sankey to barter his way across the country using nothing
but bacon as currency to obtain gas, lodging, food and everything
else he'll need along the way.
(Logo:
http://photos.prnewswire.com/prnh/20120910/CG70773LOGO)
The Great American Bacon Barter kicks-off on September 9, when Sankey will attempt to barter
his way from New York City to
Los Angeles over a two-week period
with nothing but a trailer full of 3,000 pounds of Oscar Mayer Butcher Thick Cut bacon. Sankey
will have no cash or credit cards, just the delicious bacon, which
is hand-trimmed and smoked with natural hardwood for up to 14
hours.
Sankey will be accompanied by a cameraman who will capture every
moment of the Great American Bacon Barter. Bacon-lovers and anyone
interested in Josh's adventure can view content on BaconBarter.com.
Additionally, bacon lovers can interact with Sankey along the
way, sharing what they would be willing to barter and where by
tweeting @BaconBarter or at BaconBarter.com - ultimately
giving the fans the power to impact Sankey's stops throughout his
road trip.
"We know Americans love bacon and we're about to find out just
how much through this one-of-a-kind mission," said Tom Bick, director of Integrated Marketing
Communications & Advertising, Oscar
Mayer. "We believe Americans will rally around Josh and
help him get from New York to LA
by bartering for our Oscar
Mayer Butcher Thick Cut bacon."
Josh Sankey is a comedian, actor
and writer. He has appeared in major motion pictures, popular
television shows and has toured the
United States as a stand-up comic for two years, performing
in more than 300 shows.
The Great American Bacon Barter will be supported by digital
advertising and public relations. For more information on
Oscar Mayer Butcher Thick Cut
bacon, please visit OscarMayer.com.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic
brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco,
Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate
revenue of more than $1 billion
annually. On Aug. 4, 2011, Kraft
Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business and a high-margin
North American grocery business. The transaction is expected to be
completed on Oct. 1, 2012. A leader
in innovation, marketing, health & wellness and sustainability,
Kraft Foods is a member of the Dow Jones Industrial Average,
Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability
Index and Ethibel Sustainability Index. Visit
www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate.
SOURCE Oscar Mayer