EAST HANOVER, N.J.,
Aug. 15, 2012 /PRNewswire/ -- As
parents and students prepare to head back to school, Kraft Foods
announces the introduction of new flavors of belVita
Breakfast Biscuits to help them fuel up for the busy school season
ahead. Already available in Blueberry, Golden Oat and Apple
Cinnamon varieties, busy parents and students can now get the
morning energy they need with belVita Breakfast Biscuits in
new Chocolate and Cinnamon Brown Sugar flavors. The new flavors, in
addition to existing flavors, can be found in the cookie/cracker
aisle of stores nationwide.
(Photo: http://photos.prnewswire.com/prnh/20120815/NY57630-a
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(Photo: http://photos.prnewswire.com/prnh/20120815/NY57630-b
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belVita Breakfast Biscuits are delicious, satisfyingly
crunchy breakfast biscuits that provide nutritious sustained energy
that lasts all morning. Whether you are looking for morning fuel on
your way to class or need a quick breakfast as you get your own
students out the door, belVita Breakfast Biscuits are a
convenient and portable option that fits into Americans' on-the-go
lifestyle.
"Research shows that Americans struggle to find the time to eat
a nutritious breakfast. They are looking for easy ways to fit
this important meal into their hectic mornings," said Pamela Goldberg, Brand Manager at Kraft Foods.
"We are thrilled to introduce Chocolate and Cinnamon Brown Sugar
belVita Breakfast flavors into the morning routine just as
families are getting ready for the busy back-to-school season."
Fueling Up For Back-to-School
According to a survey released by Kraft Food's belVita
Breakfast fewer than half of all Americans eat breakfast every day,
which can provide them with the nutrition they need to fuel their
mornings. And though 61 percent of American adults believe
breakfast to be the most important meal of the day, only 48 percent
actually eat breakfast every morning. When enjoyed as part of a
good breakfast, belVita Breakfast Biscuits are a convenient
and nutritious option that can help students and parents alike get
the energy their bodies need to start the day off right.
Grab Morning by the Biscuits
To help Americans power up in the morning, Kraft Foods worked
with nutrition experts to create belVita Breakfast Biscuits
that provide nutritious sustained energy for the whole morning.
belVita Breakfast Biscuits are specially baked to release
energy regularly and continuously to help fuel your body. Each
individual package of four biscuits is portioned for breakfast, has
18-20g whole grains per serving and is a good source of fiber**.
Additionally, belVita Breakfast Biscuits contain no high
fructose corn syrup, no partially hydrogenated oils, and no
artificial flavors or sweeteners. belVita Breakfast Biscuits
can be enjoyed as part of a balanced breakfast with a piece of
fruit and a serving of fat-free or low fat dairy – such as a banana
and a yogurt.
While breakfast biscuits were only recently introduced to
Americans, they have been enjoyed by Europeans for years. Kraft
Foods introduced its first breakfast biscuits in France over a decade ago and now sells the
belVita Breakfast biscuits platform in more than twenty
countries.
For more information, visit www.belVitabreakfast.com.
** 8g total fat per serving
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic
brands – Cadbury, Jacobs, Kraft, LU,
Maxwell House, Milka, Nabisco, Oreo,
Oscar Mayer, Philadelphia, Tang and
Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed on
Oct. 1, 2012. A leader in innovation,
marketing, health & wellness and sustainability, Kraft Foods is
a member of the Dow Jones Industrial Average, Standard & Poor's
500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel
Sustainability Index. Visit www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate.
Contacts:
|
Kimberly
Lustig, Edelman
212-704-4459
belvita@edelman.com
|
Simone
Brathwaite, Edelman
212-704-4497
belvita@edelman.com
|
SOURCE belVita