EAST HANOVER, N.J.,
July 31, 2012 /PRNewswire/ -- Honey
Maid® introduced today new Honey Maid® Grahamfuls filled crackers,
a delicious new snack made with real Honey Maid® graham crackers in
three varieties, including Peanut Butter, Peanut Butter &
Chocolate and Banana Vanilla Crème. Individually-wrapped, Honey
Maid® Grahamfuls are an ideal snack for on-the-go or after school
to help fuel kids throughout their busy days, while offering
wholesome nutrition that parents can feel good about.
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"Parents tell us they love when their kids can be kids –
creating, learning and exploring," said Gary Osifchin, Senior Marketing Director, Kraft
Foods. "Parents also tell us they are looking for wholesome snacks
for their kids that will provide nutrition and fuel for their busy
days. With Honey Maid® Grahamfuls, we are bringing a new way for
kids to enjoy the Honey Maid graham crackers that parents know and
love."
The graham crackers in Honey Maid® Grahamfuls are made with real
honey and 100% whole grain offering 10 grams of whole grain per
serving*. Honey Maid® Grahamfuls are also a good source of calcium
and do not contain high fructose corn syrup or artificial
flavors.
The launch of Honey Maid® Grahamfuls is supported by a national
advertising campaign developed by Droga5 New York. This
campaign marks the first time Honey Maid® has been on air in more
than a decade.
Honey Maid® Grahamfuls are conveniently located at grocery and
superstores in the cookie and cracker aisle, for a suggested retail
price of $4.19 per box. Each box
contains eight individually-wrapped filled graham crackers.
For more information about new Honey Maid® Grahamfuls and the
entire line of Honey Maid® products, visit www.HoneyMaid.com.
*Nutritionists recommend eating three or more servings of
whole grain foods per day (about 16g whole grain per serving or at
least 48g per day).[1]
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic
brands – Cadbury, Jacobs, Kraft, LU,
Maxwell House, Milka, Nabisco, Oreo,
Oscar Mayer, Philadelphia, Tang and
Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed before the
end of 2012. A leader in innovation, marketing, health &
wellness and sustainability, Kraft Foods is a member of the Dow
Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index. Visit
www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate.
[1]
http://www.wholegrainscouncil.org/whole-grains-101/how-much-is-enough
SOURCE Kraft Foods