NORTHFIELD, Ill. and AIRPORT
CITY, Israel, July 18, 2012 /PRNewswire/ -- Kraft Foods,
Inc. (NASDAQ: KFT) and SodaStream International, Ltd. (NASDAQ:
SODA) today announced the expansion of their strategic partnership
for the manufacturing, marketing, distribution and sale of Kraft
Foods beverage brands for use with the SodaStream soda making
system. The initial Kool-Aid flavor choices will be
Cherry, Grape and Tropical Punch. These complement the
existing co-branded portfolio, which includes several varieties of
Crystal Light, the leading
powdered drink mix, and Country Time, the number-one U.S.
lemonade brand. The terms of the deal were not disclosed.
"The Kool-Aid brand will be a great addition to
the current lineup we've developed with SodaStream," stated
Doug Weekes, Vice President,
Beverages, Kraft Foods. "We're pleased with the early success
of Crystal Light and
Country Time and believe that adding Kool-Aid will
attract even more people to enjoy our flavors with personally-made
carbonation."
"I grew up drinking Kool-Aid and am excited
to welcome such a popular drink to the SodaStream family," stated
Daniel Birnbaum, CEO of
SodaStream. "It truly delights me to have the opportunity to
expand our partnership with Kraft Foods by delivering a sparkling
version of this iconic brand to millions of Americans."
The companies plan to have the products available at retail
during the fourth quarter of 2012.
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's
iconic brands – Cadbury, Jacobs, Kraft,
LU, Maxwell House, Milka, Nabisco,
Oreo, Oscar Mayer,
Philadelphia, Tang
and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed before
the end of 2012. A leader in innovation, marketing, health
& wellness and sustainability, Kraft Foods is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index. Visit
kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
About SodaStream
SodaStream manufactures beverage carbonation systems, which
enable consumers to easily transform ordinary tap water instantly
into carbonated soft drinks and sparkling water. Soda makers offer
a highly differentiated and innovative solution to consumers of
bottled and canned carbonated soft drinks and sparkling water. Our
products are environmentally friendly, cost effective, promote
health and wellness, and are customizable and fun to use. In
addition, our products offer convenience by eliminating the need to
carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. Our products are
available at more than 50,000 retail stores in 43 countries around
the world. For more information on SodaStream, please visit
the Company's website: www.sodastream.com.
To download SodaStream's investor relations app, which offers
access to SEC documents, press releases, videos, audiocasts and
more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 to download
on your iPhone or
https://play.google.com/store/apps/details?id=com.theirapp.soda for
your Android mobile device.
Forward Looking Statement
This release contains forward-looking statements, which
express the current beliefs and expectations of management. Such
statements are based on management's current beliefs and
expectations and involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to
such differences include risks relating to: our ability to expand
into our target markets, including the
United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop
and implement production and operating infrastructure to
effectively support our growth; the success of our marketing
campaigns and media spending in terms of increased sales or
increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence;
the risks associated with our reliance on exclusive arrangements
for the distribution of our home beverage carbonation systems and
consumables in each of the markets in which we use third-party
distributors; our ability to compete effectively with other
companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any
component of our home beverage carbonation systems is misused; our
ability to protect our intellectual property rights; our being
found to have a dominant position in certain markets which may
place limits on our ability operate; risks associated with our
being subject to fluctuations in currency exchange rates; our
potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the
markets in which we operate; adverse conditions in the global
economy which could negatively impact our customers' demand for our
products; and other factors detailed in documents we file from time
to time with the United States Securities and Exchange
Commission. Forward-looking statements in this release are
made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.
Kraft Foods Contact:
Bridget MacConnell
News@kraftfoods.com
847-646-4538
SodaStream Contact:
Yonah Lloyd
Executive Director
Corporate Development and Communication
Phone: +972-3-976-2462
yonahl@sodastream.com
SOURCE SodaStream International, Ltd.