--Cocoa futures fall 4.5% as key indicator of European demand falls

--Cocoa grindings for the continent fall almost 18% in 2Q from a year ago

--Market caught by surprise by the size of the decline

 
   By Neena Rai 
 

(Adds closing prices and additional comment)

Cocoa futures plunged 4.5% Thursday as a widely watched industry indicator signaled that Europe's appetite for chocolate has declined dramatically.

The continent's second-quarter cocoa-grindings data--which measure the amount of processed cocoa and are a proxy for chocolate demand--slumped by almost 18% to 292,551 metric tons from the same period a year earlier, according to the Brussels-based European Cocoa Association. That's the sharpest decline in 12 years for a quarter compared to the previous year's quarter.

"I am absolutely shocked by today's grind numbers," said Jonathan Parkman, head of agriculture at commodities brokerage Marex Spectron in London.

"Most people were expecting grind data to come in lower, but in a range of 5%-7%," he added.

Cocoa futures had rallied recently as investors worried about hot, dry weather in top-producing region West Africa. Traders said arrivals at ports had been thin and the beans were of low quality, sparking concerns about supply tightness.

Traders were "just unwinding their trades and getting out," said Derek Dobrowolski, owner of Orion Futures Group in Tampa, Fla. "It's just a bigger drop than (the market) expected."

Some analysts believe that the data point to deeper issues for the demand picture for cocoa beans, which are the main ingredient for chocolate. That food typically is perceived as recession-proof because it is seen as a low-cost luxury.

"The sharpness of the fall is alarming given that the European Union and Switzerland typically account for 40% of the world's cocoa grind," said Edward George, head of soft commodity research at pan-African banking group Ecobank.

"With demand for cocoa and chocolate collapsing in Europe and a decent global crop expected in 2011-12, cocoa futures will come under further pressure, " Mr. George said, referring to cocoa's season, which ends Sept. 30.

Liffe front-month cocoa futures settled 4.2% lower at GBP1,540 a ton. Front-month cocoa on the ICE Futures U.S. exchange in New York settled 4.5% lower at $2,184 a ton.

The trend for lower demand in Europe isn't new, but the pace of the decline is somewhat alarming.

Major international confectionary manufacturers such as Kraft Foods Inc. (KTF) and Nestle SA (NESN.VX) already have started to target new markets in Israel and the Middle East as they look for new pockets of consumption.

Even amid the signs of declining demand, the global cocoa market still is expected to see a deficit of 43,000 tons in the current 2011-12 crop year, according to a forecast by the International Cocoa Organization.

But Marex Spectron's Mr. Parkman warned that the extremely bearish data could likely lead to revisions.

"This is a very big deal for the cocoa market indeed and will have a material bearing on the supply-demand picture for this season," he added.

-Alexandra Wexler contributed to this article.

Write to Neena Rai at neena.rai@wsj.com

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