TARRYTOWN, N.Y., July 10, 2012 /PRNewswire/ -- Now that the
Country Time Lemonade Campaign for a Name is in full swing,
it's time to elevate the competition to new heights by revealing
the surprise candidate. Basketball legend Earvin "Magic" Johnson
will now enter the campaign and submit his entry, "The Magic," for
consideration.
No stranger to tough competition, Magic is facing a real
challenge as he enters the race. Drew
Brees, Kristin Chenoweth,
Michael Waltrip, Brandon Jennings, and Doug E. Fresh have already been receiving strong
support for their entries in the Country Time Facebook
campaign.
Country Time is a natural to launch this exciting new
Half & Half selection. And, along with the New Country
Time Half Lemonade & Half Iced Tea drink came the need for
a new nickname.
"I have a lot of respect for my competitors in the Country
Time Campaign for a Name, but it's showtime now," said Magic
Johnson. "It's time for 'The Magic' to get me another championship
ring."
"So far, the Campaign for a Name has been very exciting for our
celebrity contestants and consumers," said Brett Hartmann, Brand Manager of Country
Time. "Adding Magic Johnson to the mix will take the campaign
to a new level and further engage fans of our new Half & Half
drink."
The Campaign for a Name competition is being promoted through
multiple forms of digital and social media, including the
Country Time Facebook page, Twitter feed and YouTube
channel.
Consumers who participate in the Campaign for a Name on the
Country Time Facebook page now have the opportunity to lobby
and win support for their favorite celebrities. The most passionate
of fans will be named "Campaign Manager" and will have a chance to
win a VIP experience with their favorite candidate.
Still to come for the Country Time Campaign for a
Name:
- Three additional campaign videos featuring the celebrity
contestants will be released throughout July. A victory speech
video will also be released at the end of the campaign on
September 4.
- The celebrity winner will be announced on September 4 when the Country Time Facebook
page will re-skin with the winning celebrity and their nickname.
Learn more about Country Time on Facebook
(www.facebook.com/countrytime) and on Twitter
(www.twitter.com/countrytime).
About Kraft Foods:
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's
iconic brands – Cadbury, Jacobs, Kraft,
LU, Maxwell House, Milka, Nabisco,
Oreo, Oscar Mayer,
Philadelphia, Tang
and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed before
the end of 2012. A leader in innovation, marketing, health
& wellness and sustainability, Kraft Foods is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index. Visit
kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
SOURCE Kraft Foods Inc.