Editors Note: There is a photo, a video, and a logo for MiO
associated with this press release.
Water is awesome. But frankly, the stuff that makes cannonballs
and waterfalls can be a little too... predictable. That's why Dude
Perfect - the guys behind the wildly successful basketball trick
shot videos on YouTube - are calling on Canadians to mix up their
water with MiO - a new game-changing liquid water enhancer.
To show just how fun change can be, Dude Perfect has transformed
their world famous trick shots to trick squirts. Their new MiO
Trick Squirt Edition video gives Canadians a taste of what MiO is
all about - having fun and changing up your water, your way. From
challenging squirts that involve boxing gloves and a vice grip, to
extreme squirts from a zip line, their epic and outrageous
made-for-Canada video will get people talking, spark some laughs
and above all - entertain! Live on the Dude Perfect YouTube
channel, this video joins their other jaw-dropping trick shot
videos and in just one week has 68,000 views and counting.
Dude Perfect began more than three years ago with a simple
camera, 20 "I can do better than you shots" and high stakes for
claiming bragging rights - a free sandwich.
"We're all about different, unique and entertaining tricks, so
when the MiO brand in Canada approached us to take our trick shots
to a whole new area by changing up our water, we came up with these
awesome trick squirts," says Cory Cotton, one of the founding
members of Dude Perfect. "This video was a blast to create - we got
a kick out of one-upping each other and squirting some MiO each
time we tried a new trick! Plus, MiO tastes great, too!"
Change up your water with MiO
MiO is revolutionary. It's the first-of-its-kind concentrated
liquid water flavour that lets you have your water, your way. Each
palm-sized MiO lets flavour-seeking Canadians make up to 24 250 mL
drinks with zero calories(i) and natural source flavours. And it's
easy - just flip open the lid, tilt the bottle and squirt into your
water. By adding as little (or as much!) MiO as desired, you can
enjoy a customized beverage each and every time.
"Water is great, but changing it up is even better and that's
what MiO is all about," says Leisha Roche, Director, Cold Beverages
for Kraft Canada. "MiO capitalizes on the growing need for
Millennials to customize just about anything in their lives -
music, clothes, shoes, phones - and now we've added water to that.
This is a whole new way to drink water and it's all about creating
the taste that's just right for you. You can change it up every
time or make it same, it's all up to you and what you want."
MiO is now available in grocery stores and mass retailers across
the country in Fruit Punch, Strawberry Watermelon, Mango Peach and
Berry Pomegranate flavours for about $3.99.
About Kraft Foods
Kraft Foods Inc. (NASDAQ:KFT) is a global snacks powerhouse with
an unrivaled portfolio of brands people love. Proudly marketing
delicious biscuits, confectionery, beverages, cheese, grocery
products and convenient meals in approximately 170 countries, Kraft
Foods had 2011 revenue of $54.4 billion. Twelve of the company's
iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka,
Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident -
generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent
public companies: a high-growth global snacks business and a
high-margin North American grocery business. The transaction is
expected to be completed before the end of 2012. A leader in
innovation, marketing, health & wellness and sustainability,
Kraft Foods is a member of the Dow Jones Industrial Average,
Standard & Poor's 500, Dow Jones Sustainability Index and
Ethibel Sustainability Index. Visit kraftfoodscompany.com and
facebook.com/kraftfoodscorporate.
(i)per 2ml serving, 250ml prepared.
To view the photo associated with this press release, please
visit the following link:
http://www.marketwire.com/library/20120703-Mio_and_Dude_Perfect.png.
To view the video associated with this press release, please
visit the following link:
http://www.youtube.com/watch?v=Tb0r2OLh1P0.
To view a high resolution image of MiO's logo for press
purposes, please visit the following link:
http://media3.marketwire.com/docs/MiO_Logo_HighRes.png.
Dude Perfect
Biography
Listed by Advertising Age as one of YouTube's hottest brands,
Dude Perfect has used its crazy basketball shots to inspire
millions with their contagious Go Big philosophy. In the three
short years since they exploded onto the scene, Dude Perfect has
filmed basketball videos all over the world and worked with Fortune
500 brands such as GMC, AT&T, Goodyear, and Southwest Airlines.
With over 80 million views across their online content, (highlight
video), they've walked the ESPYs red carpet, been featured on Jimmy
Kimmel, Regis and Kelly, GMA, CBS Evening News, and other shows
around the globe, and even had their work aired commercially during
primetime events such as the NBA Finals and the FIFA World Cup. As
evidence of their increasing popularity, the Dude Perfect brand
recently expanded by launching what has become a best-selling game
for iPhone, iPad, and Android, and followed that up with the
release of their newly published book, Go Big. Showing no signs of
slowing down, Dude Perfect has big plans for 2012. Always focused
on using their platform for a cause greater than themselves, Dude
Perfect is dedicated to working alongside honorable non-profits
such as Charity Water and Compassion International. Find out more
at DudePerfect.com.
Contacts: To arrange an interview with Dude Perfect, or for more
information, product images or samples, please contact: Edelman
Public Relations Lynn Bessoudo 416.849.2840 or
647.241.6030lynn.bessoudo@edelman.com Kraft Canada Corporate
Affairs Stephanie Minna Cass
416.441.5249stephanie.cass@kraftfoods.com
www.kraftfoodscompany.com
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