CANTON, Mass., July 2, 2012 /PRNewswire/ -- There's a new
way the cookie crumbles for OREO cookie fans at Dunkin'
Donuts® and Baskin-Robbins® this summer.
To help OREO celebrate its 100th birthday, Dunkin' Donuts,
America's all-day, everyday stop for coffee and baked goods, and
Baskin-Robbins, the world's largest chain of ice cream specialty
shops, have introduced a sweet collection of OREO inspired
treats.
(Logo:
http://photos.prnewswire.com/prnh/20080513/NYTU022LOGO)
Dunkin' Donuts' OREO Inspired Menu Items
Dunkin' Donuts' classic Coolatta® beverages and lineup of
delicious donuts get the OREO treatment this summer with
limited-time menu items:
- OREO Coolatta in Coffee and Vanilla Bean flavors
– Smooth Dunkin' Donuts Frozen Coffee drink and OREO cookie
crumbles, topped with whipped cream.
- OREO Donut – A yeast donut, filled with vanilla
buttercreme, frosted in white icing and topped with OREO cookie
crumble.
- OREO Crumble Donut – A yeast ring donut frosted in white
icing and topped with OREO cookie crumble.
Baskin-Robbins' OREO Inspired Menu Items
Baskin-Robbins is keeping OREO cookie fans cool this summer
with frozen treats featuring OREO cookies in its premium hard scoop
ice cream, milkshakes, sundaes, custom ice cream cakes and creamy
soft serve:
- July Flavor of the Month: OREO® 'N Chocolate
– Made with chocolate ice cream and OREO cookie pieces swirled
with a crispy fudge crackle ribbon. OREO 'N Chocolate ice cream is
available by the scoop in a cup or cone, and as a Baskin-Robbins
milkshake. Ice cream lovers can also bring the flavor home in
fresh-packed pints and quarts to enjoy with family and friends or
to create their own specialty ice cream desserts.*
- OREO Ice Cream Cake Bites – OREO Cookies 'n Cream ice
cream over chocolate cake covered with chocolate-flavored coating
and finished with a buttercream rosette.
- OREO Cookie Cake – A cake that will please cookie and
ice cream lovers alike. OREO cookies circle the top of
this delicious cake frosted with vanilla ice cream, drizzled in
dark chocolate and decorated with a fudge border.
- OREO 'N Chocolate Layered Sundae – Hot fudge layered
with OREO 'N Chocolate ice cream and chopped OREO cookie pieces,
topped with marshmallow, more hot fudge, whipped cream and more
chopped OREO cookie pieces.
- OREO 31 Below™ Soft Serve – A smooth and
creamy vanilla soft serve treat with chopped OREO cookie
pieces.
Dunkin' Donuts' and Baskin-Robbins' OREO inspired items are
available at participating restaurants nationwide for a limited
time.
OREO is a registered trademark of Kraft Foods, used under
license.
Online Promotion
Dunkin' Donuts is also giving people a chance to win great
summer prizes and share all their adventurous ways to keep it cool
this summer. Dunkin' Donuts' OREO Coolatta® 100
Summer Adventures & Sweepstakes on Facebook offers a chance
to win $1,000 toward the summer
adventure of your dreams, along with daily prize packs including a
$25 Dunkin' Donuts Card, a Dunkin'
Donuts travel mug and a Dunkin' Donuts t-shirt. To enter, visit the
special Summer Adventures tab at Dunkin' Donuts' official Facebook
page, where people can check out a list of 100 summer activities,
check off all the adventures they've done or are going to do, and
share with friends. For full promotion details and requirements,
please click the "Official Rules" at the bottom of the Dunkin'
Donuts "OREO Coolatta® 100 Summer Adventures & Sweepstakes"
Facebook tab.
"Whether you twist, lick or dunk, everyone has their own
favorite way to enjoy an OREO cookie. Our partnership with OREO
represents a new take on some of America's favorite iconic sweet
treats. With our new OREO Coolatta frozen drinks, OREO 31 Below
soft serve, donuts and frozen treats, all featuring OREO cookies,
Dunkin' Donuts and Baskin-Robbins are giving OREO cookie fans a fun
new way to enjoy their favorite cookie on the go, any time of day,"
said Stan Frankenthaler, Executive
Chef and Vice President of Product Innovation at Dunkin' Brands.
"We congratulate OREO on its 100th birthday, and look forward to
keeping people running with our new OREO menu items throughout the
summer, and helping people celebrate keeping it cool this season
with Dunkin' Donuts' new Facebook sweepstakes."
Dunkin' Donuts has led the donut category for more than 60
years, selling approximately 2.1 billion donuts and MUNCHKINS®
donut hole treats combined globally per year. The new OREO Coolatta
drinks join Dunkin' Donuts' lineup of perfect pick-me-up summer
beverages, including iced coffee, iced lattes, Frozen Coffee drinks
and Coolatta beverages available in a variety of favorite flavors.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or
follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
Baskin-Robbins has added more than 1,000 delicious and fun ice
cream flavors to its flavor library in its more than 65 year
history. In addition to its range of OREO inspired frozen treats,
Baskin-Robbins offers hard scoop ice cream, soft serve, sundaes,
frozen beverages and custom ice cream cakes. For more information
about Baskin-Robbins' summer flavors and its July Flavor of the
Month, visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins).
*In California, Baskin-Robbins offers fresh-packed ice cream
in two sizes: small (12 oz) and regular (1 lb., 8 oz).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the regular/decaf coffee, iced coffee, hot
flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts
has earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for six years
running. The company has more than 10,000 restaurants in 32
countries worldwide. For the full-year 2011, Dunkin' Donuts'
restaurants had global franchisee-reported sales of approximately
$6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops.
Baskin-Robbins creates and markets innovative, premium hard scoop
ice cream and soft serve, custom ice cream cakes and a full range
of beverages, providing quality and value to consumers at more than
6,700 retail shops in nearly 50 countries. Baskin-Robbins was
founded in 1945 by two ice cream enthusiasts whose passion led to
the creation of more than 1,000 ice cream flavors and a wide
variety of delicious treats. For the full-year 2011,
Baskin-Robbins' shops had global franchisee-reported sales of
approximately $1.8 billion.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
About OREO Cookies
OREO is the world's favorite cookie, enjoyed by families
and friends in more than 100 countries around the world. As one of
Kraft Foods' 12 "billion-dollar" brands, OREO is the
best-selling biscuit of the 21st century with more than
$2 billion in global annual
revenues. The OREO cookie twist, lick and dunk ritual
has become the signature way to enjoy this iconic cookie for many
different cultures around the world. OREO has a Facebook
community of more than 26 million OREO lovers around the
globe, representing 200+ countries and dozens of different
languages. OREO ranks among the top five brand Facebook
pages in the world. OREO celebrated its 100th birthday
on March 6, 2012.
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's
iconic brands – Cadbury, Jacobs, Kraft,
LU, Maxwell House, Milka, Nabisco,
Oreo, Oscar Mayer,
Philadelphia, Tang
and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed before
the end of 2012. A leader in innovation, marketing, health
& wellness and sustainability, Kraft Foods is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index. Visit
kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
Contact:
McCall Gosselin
Dunkin' Brands
781-737-5200
McCall.Gosselin@DunkinBrands.com
SOURCE Dunkin' Donuts; Baskin-Robbins