NEW OXFORD, Pa., Feb. 16, 2016 /PRNewswire/ -- Hain Pure
Protein Corporation ("HPPC"), a leading natural and organic poultry
company that never, ever uses antibiotics, announces the
introduction of a new logo and packaging for its Plainville Farms®
brand reflecting Plainville Farm's values, heritage and innovation
in new products. This will be supported by a new marketing
campaign to increase consumer awareness of Plainville Farms®
branded products in new and existing markets. The logo and
packaging as well as new products will be unveiled at the Annual
Meat Conference in Nashville, TN
later this month and featured at the Natural Products Expo West in
Anaheim, CA in March.
"Plainville Farms has been raising turkey on family farms since
1835 and as part of HPPC has expanded its product offerings and
distribution to consumers across the
United States," said Jay
Lieberman, Chief Executive Officer of HPPC, which became a
division of The Hain Celestial Group, Inc. (Nasdaq: HAIN) in
July 2014. Lieberman continued, "Our commitment to the
standards and values that have made this brand beloved to
generations of families has enabled us to grow in current and new
product areas, particularly whole, holiday and ground turkey, as
well as deli products including organic chicken. Our new
logo, packaging, products and consumer campaign will enhance
communication of our product features and benefits to meet evolving
consumer demand for natural and organic poultry products, while the
retention of our Earthwise™ seal demonstrates our continued
commitment to quality and consistency."
New products to be introduced at the Annual Meat Conference
include pre-sliced Organic Chicken Breast. These new products
in the Plainville Farms® deli line extend beyond its
core competence in turkey.
In addition to never being given antibiotics, Plainville Farms®
branded turkeys are only fed a vegetarian diet and are humanely
raised on family farms in accordance with Plainville Farms'
standards for humanely raising turkeys in a stress-free
environment. Both natural and organic ground turkey and
burgers in new packaging will begin shipping in February 2016, followed by an expanded line-up of
deli turkey products later in the month, and the introduction of
more new and innovative products throughout 2016.
About Hain Pure Protein Corporation
Hain Pure
Protein Corporation is a division of The Hain Celestial Group,
Inc. (Nasdaq: HAIN), a leading organic and natural
products company. Hain Pure Protein offers a full line of
turkey and chicken products under its Plainville Farms® and
FreeBird® brand names, respectively, that are never, ever given
antibiotics, including fresh whole and tray pack, frozen, deli,
fully cooked, gluten-free and organic poultry products in
the United States.
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SOURCE The Hain Celestial Group, Inc.