FRNT Frontier Airlines Hldgs (MM)

Lowering fares by 30-40 percent, Frontier makes travel to and from Wichita affordable; opens Western United States to thriving Kansas community DENVER, Oct. 1 /PRNewswire-FirstCall/ -- Frontier Airlines (NASDAQ:FRNT) today began non-stop service between its Denver International Airport (DEN) hub and Wichita Mid-Continent Airport (ICT) in Wichita, Kan. The thrice daily service will initially be served by the 76-seat Embraer E-170. Upon Federal Aviation Authority (FAA) approval, Wichita will ultimately be served by Frontier Airlines Holdings, Inc. subsidiary Lynx Aviation, with its 74-seat Q400 aircraft. However, Lynx employees will provide customer service support in Wichita beginning with the launch of the new service today. Wichita, which is located in south central Kansas and is the largest city in the state, is a progressive and diverse community of 360,000 people. A three-time "All-American City" award-winner, Wichita offers its residents a quality of life that is clean, safe, and growing. Forbes Magazine named Wichita as the "number one place in the Midwest to live the good life cheaply." Recently, American City Business Journals named Wichita second in their list of "10 most affordable places to live in the nation." "Today's launch of service by Frontier marks the culmination of a tremendous amount of cooperative work, effort and focus on the part of the City, the airport and the business leaders of this great community," said Wichita Mayor Carl Brewer. "To attract a low cost carrier of the caliber of Frontier, a city has to demonstrate that there is clearly a need for the service and that there is a vibrancy and an economic desire to support a new carrier. Wichita not only demonstrated the need but we clearly communicated that there is tremendous growth and opportunity in Wichita that has yet to be tapped, and low fare service to Denver and the West can be a catalyst to unlock that potential. We look forward to a long and mutually beneficial relationship with Frontier." "Wichita is clearly underserved for low fare service and the citizens of Wichita absolutely deserve the high-quality value-oriented product that Frontier can offer," said John Happ, Senior Vice President of Marketing and Planning. "Wichita is ripe for the economic growth that can be generated by a low-fare hub in Denver offering them non-stop service to Denver and one-stop service to 60 destinations throughout the United States, Canada and Central America. We look forward to returning the favor of their support and we are eager to become a true partner with the city, its businesses and its leadership." Frontier also announced the winners of its non-profit ticket give-away during its inaugural press conference. To demonstrate its support and commitment to the Wichita community, Frontier will provide roundtrip tickets to Denver for 75 Wichita area non-profits, all of whom submitted a 500-word essay on which animal most closely resembled their organization. With 60 animals to choose from, the results of the top three were surprising to several of the stars of Frontier's famous television commercials. The most popular animals chosen to represent Wichita non-profits were: -- 1st (tie): Grace the Swan / Joe, Jim, Jay & Gary the Penguins both with 10 entries each. -- 2nd: Lola and Max "lioness with cub" with seven entries. -- 3rd: Humphrey the Bison with six entries. Humphrey already had a bit of an edge in Wichita as he was the focal point of the "Bring Humphrey Home" campaign begun by the Wichita Airport to help bring Frontier service to Wichita. Following is the Wichita flight schedule: Denver-Wichita (service begins Oct. 1, 2007) Flight Number Departs Arrives Frequency 4752 11:00 a.m. 1:27 p.m. Daily 4754 3:40 p.m. 6:07 p.m. Daily 4756 7:55 p.m. 10:22 pm. Daily Wichita-Denver (service begins Oct. 1, 2007) Flight Number Departs Arrives Frequency 4751 7:05 a.m. 7:39 a.m. Daily 4755 1:57 p.m. 2:31 p.m. Daily 4757 6:37 p.m. 7:11 p.m. Daily All times given in local arrival or departure city times. To celebrate the new service, members of Frontier Airlines' frequent flyer program, EarlyReturns, will receive double bonus miles for travel to and from Wichita between Oct. 1, 2007 and Dec. 1, 2007. To enroll in the program, customers can visit Frontier's Web site at http://www.frontierairlines.com/, pick up an EarlyReturns enrollment form at any Frontier airport counter, or call Frontier's EarlyReturns Service Center toll-free hotline at 866-26-EARLY or Frontier's reservations at 800-4321-FLY. About Frontier Airlines Holdings, Inc. Frontier Airlines Holdings, Inc. is the parent company of Denver-based Frontier Airlines. Currently in its 14th year of operations, Frontier Airlines is the second-largest jet service carrier at Denver International Airport, employing approximately 6,000 aviation professionals. With 60 aircraft and one of the youngest Airbus fleets in North America, Frontier offers 24 channels of DIRECTV(R) service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with its regional jet fleet, operated by Horizon and Republic Airlines, Frontier offers routes linking its Denver hub to 59 destinations including 50 U.S. cities in 30 states spanning the nation from coast to coast, seven cities in Mexico and two cities in Canada. In November 2006, Frontier and AirTran announced a first-of-its-kind integrated marketing partnership that offers travelers the ability to reach more than 80 destinations across four countries with low fares, aboard two of the youngest fleets in the industry. In December 2006, Frontier was designated "Best Low Cost Carrier" in the U.S. by the readers of Business Traveler magazine. Frontier's maintenance department has received the Federal Aviation Administration (FAA) Diamond Award recognizing its advanced training standards for eight consecutive years, from 1999 to 2006. For more in-depth information on Frontier Airlines, please visit its Web site at http://www.frontierairlines.com/. DATASOURCE: Frontier Airlines Holdings, Inc. CONTACT: Joe Hodas of Frontier Airlines, +1-720-374-4504, Web site: http://www.frontierairlines.com/

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