ESPN's The Contender Season Finale Ranks as One of the Highest-Rated EOE Boxing Telecasts in Nine YearsContender champion Grady
October 03 2006 - 11:40AM
Business Wire
Everlast� Worldwide Inc. (NASDAQ: EVST), manufacturer, marketer and
licensor of sporting goods, apparel, footwear and other active
lifestyle products under the Everlast brand name and an exclusive
apparel provider for The Contender, is proud to announce that
ESPN�s top-rated ESPN Original Entertainment (EOE) series The
Contender, produced in conjunction with Mark Burnett Productions
and DreamWorks, posted its highest rating with Tuesday night�s
LIVE, two-hour season finale from STAPLES Center in Los Angeles,
CA. The telecast,�which saw Grady �Bad Boy� Brewer crowned
Contender champion, earned a 1.9 rating, representing an average of
more than 1.7 million homes and 2.3 million viewers. The series�
rating was further solidified in comparison to the same time slot
in 2005 by showing an increase of 56%. Key demographics of the show
had an increased viewership of more than 100% as compared to last
season and the season finale was the highest-rated boxing telecast
on ESPN in nine years, dating back to January 10, 1997.
Complementing the telecast, ESPN�s multi-media platforms offered
live video on ESPN.com and ESPN360 on-demand where fans could view
two under card bouts from the event exclusively. �The strength of
these results demonstrates the continued hunger by our viewers not
only for The Contender series but for the kind of programming it
represents: compelling human drama that allows viewers to witness
first-hand the ultimate outcome,� said Ron Wechsler, EOE Vice
President of Development. Seth Horowitz, Chairman, President &
CEO of Everlast Worldwide Inc. explained, �We are pleased with the
ratings from the LIVE season finale of The Contender. Being the
exclusive supplier of apparel and equipment for the show has
generated tremendous awareness for our brand. The Contender catered
heavily to the desired 18-34 demographics bringing in and
reinforcing the Everlast brand to our consumers, which is vital to
the growth of our business.� The live season finale provided boxing
fans with two exceptional bouts fought in front of more than 12,000
ticket holders: an eight-round bronze medal match-up between
Cornelius �K-9� Bundrage (Detroit) and Norberto �El Gallito� Bravo
(Tucson, Ariz.), and the title fight between Steve �2 Pound� Forbes
(Portland, Ore./Las Vegas) and Grady �Bad Boy� Brewer (Lawton,
Okla.). Bundrage captured the bronze belt by way of a technical
knockout in the seventh round while the favored Forbes lost to an
inspired Brewer in a 10-round split (2-1) decision. Along with the
title of Contender Champion, Brewer won $500,000 and a new Toyota
Tundra. About Mark Burnett Productions One of the driving forces
behind reality television, Mark Burnett has a long history of
executive producing Emmy Award-winning television. Burnett's
entrepreneurial spirit pioneered the success of the reality
"unscripted" drama series, garnered skyrocketing ratings and
introduced millions of Americans to an entirely new television
genre. Mark Burnett Productions revolutionized television, with
hits such as Eco-Challenge, Survivor, and The Apprentice. About
DreamWorks Television DreamWorks Television is a division of
DreamWorks SKG which was founded in 1994 by Steven Spielberg,
Jeffrey Katzenberg and David Geffen. DreamWorks Television is
currently in production on season three of the hit NBC series "Las
Vegas" as well as season three of the critically acclaimed FX drama
"Rescue Me," and the upcoming ABC reality series "The Miracle
Workers." DreamWorks Television recently finished production on
"Into The West" for TNT, which was the highest rated mini-series
for the season with 81 million unique viewers. Other DreamWorks
Television projects include: "Spin City," "Band of Brothers,"
"Taken," "Father of the Pride," "Freaks and Geeks," "The Job,"
"Boomtown," and "Undeclared." About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting
goods, apparel, footwear and other active lifestyle products under
the Everlast brand name. Since 1910, Everlast has been the
preeminent brand in the world of boxing and is among the most
dominant brands in the overall sporting goods and apparel
industries. Over the past 96 years, Everlast products have become
the �Choice of Champions��, having been used for training and
professional fights by many of the biggest names in the sport.
Everlast is the market leader in nearly all of its product
categories, responsible for leading eight of the top ten boxing
equipment products in sales. In addition to producing and marketing
the equipment and accessories, Everlast Worldwide Inc. licenses its
brand to providers of men�s and women�s sportswear and active wear,
children�s wear, footwear, watches, cardiovascular exercise
equipment, nutritional foods and gym/duffel bags to name just a few
categories. At the retail level, Everlast�s licensed products
generate more than $700 million in revenues. The company�s Web site
can be found at http://www.everlast.com. Statements made in this
Press Release that are estimates of past or future performance are
based on a number of factors, some of which are outside of the
Company's control. Statements made in this Press Release that state
the intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC. Everlast(R) Worldwide Inc. (NASDAQ:
EVST), manufacturer, marketer and licensor of sporting goods,
apparel, footwear and other active lifestyle products under the
Everlast brand name and an exclusive apparel provider for The
Contender, is proud to announce that ESPN's top-rated ESPN Original
Entertainment (EOE) series The Contender, produced in conjunction
with Mark Burnett Productions and DreamWorks, posted its highest
rating with Tuesday night's LIVE, two-hour season finale from
STAPLES Center in Los Angeles, CA. The telecast, which saw Grady
"Bad Boy" Brewer crowned Contender champion, earned a 1.9 rating,
representing an average of more than 1.7 million homes and 2.3
million viewers. The series' rating was further solidified in
comparison to the same time slot in 2005 by showing an increase of
56%. Key demographics of the show had an increased viewership of
more than 100% as compared to last season and the season finale was
the highest-rated boxing telecast on ESPN in nine years, dating
back to January 10, 1997. Complementing the telecast, ESPN's
multi-media platforms offered live video on ESPN.com and ESPN360
on-demand where fans could view two under card bouts from the event
exclusively. "The strength of these results demonstrates the
continued hunger by our viewers not only for The Contender series
but for the kind of programming it represents: compelling human
drama that allows viewers to witness first-hand the ultimate
outcome," said Ron Wechsler, EOE Vice President of Development.
Seth Horowitz, Chairman, President & CEO of Everlast Worldwide
Inc. explained, "We are pleased with the ratings from the LIVE
season finale of The Contender. Being the exclusive supplier of
apparel and equipment for the show has generated tremendous
awareness for our brand. The Contender catered heavily to the
desired 18-34 demographics bringing in and reinforcing the Everlast
brand to our consumers, which is vital to the growth of our
business." The live season finale provided boxing fans with two
exceptional bouts fought in front of more than 12,000 ticket
holders: an eight-round bronze medal match-up between Cornelius
"K-9" Bundrage (Detroit) and Norberto "El Gallito" Bravo (Tucson,
Ariz.), and the title fight between Steve "2 Pound" Forbes
(Portland, Ore./Las Vegas) and Grady "Bad Boy" Brewer (Lawton,
Okla.). Bundrage captured the bronze belt by way of a technical
knockout in the seventh round while the favored Forbes lost to an
inspired Brewer in a 10-round split (2-1) decision. Along with the
title of Contender Champion, Brewer won $500,000 and a new Toyota
Tundra. About Mark Burnett Productions One of the driving forces
behind reality television, Mark Burnett has a long history of
executive producing Emmy Award-winning television. Burnett's
entrepreneurial spirit pioneered the success of the reality
"unscripted" drama series, garnered skyrocketing ratings and
introduced millions of Americans to an entirely new television
genre. Mark Burnett Productions revolutionized television, with
hits such as Eco-Challenge, Survivor, and The Apprentice. About
DreamWorks Television DreamWorks Television is a division of
DreamWorks SKG which was founded in 1994 by Steven Spielberg,
Jeffrey Katzenberg and David Geffen. DreamWorks Television is
currently in production on season three of the hit NBC series "Las
Vegas" as well as season three of the critically acclaimed FX drama
"Rescue Me," and the upcoming ABC reality series "The Miracle
Workers." DreamWorks Television recently finished production on
"Into The West" for TNT, which was the highest rated mini-series
for the season with 81 million unique viewers. Other DreamWorks
Television projects include: "Spin City," "Band of Brothers,"
"Taken," "Father of the Pride," "Freaks and Geeks," "The Job,"
"Boomtown," and "Undeclared." About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting
goods, apparel, footwear and other active lifestyle products under
the Everlast brand name. Since 1910, Everlast has been the
preeminent brand in the world of boxing and is among the most
dominant brands in the overall sporting goods and apparel
industries. Over the past 96 years, Everlast products have become
the "Choice of Champions(TM)", having been used for training and
professional fights by many of the biggest names in the sport.
Everlast is the market leader in nearly all of its product
categories, responsible for leading eight of the top ten boxing
equipment products in sales. In addition to producing and marketing
the equipment and accessories, Everlast Worldwide Inc. licenses its
brand to providers of men's and women's sportswear and active wear,
children's wear, footwear, watches, cardiovascular exercise
equipment, nutritional foods and gym/duffel bags to name just a few
categories. At the retail level, Everlast's licensed products
generate more than $700 million in revenues. The company's Web site
can be found at http://www.everlast.com. Statements made in this
Press Release that are estimates of past or future performance are
based on a number of factors, some of which are outside of the
Company's control. Statements made in this Press Release that state
the intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
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