Everlast Worldwide Inc. Signs License for Cell Phone Cases with Eurotek Italia; Licensee to Market Everlast Brand Cellular Phon
July 06 2006 - 8:00AM
Business Wire
Everlast(R) Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer
and licensor of sporting goods, apparel, footwear and other active
lifestyle products under the Everlast brand name, today announced
that it has signed a new license to distribute cellular phone cases
with Eurotek Italia. The Italian based company will distribute the
Everlast branded cases throughout the European Union and Russia
beginning in the fourth quarter of 2006. Seth Horowitz, Chairman,
President and CEO of Everlast Worldwide, said, "This new license
with Eurotek Italia for cellular phone cases demonstrates the
widespread acceptance of the Everlast brand throughout Europe as a
fashionable lifestyle brand. Additionally, it increases our
exposure to the consumer in an important and highly visible
category." Piercarlo Schiavo, Managing Director of Eurotek Italia
said, "We are thrilled to be associated with Everlast, a brand that
is both authentic and fashionable to the European consumer. The
durability and toughness associated with Everlast makes the brand a
perfect fit for the kind of protection cell phone users require."
About Everlast Worldwide Inc. Everlast Worldwide Inc. manufactures,
markets and licenses sporting goods, apparel, footwear and other
active lifestyle products under the Everlast brand name. Since
1910, Everlast has been the preeminent brand in the world of boxing
and is among the most dominant brands in the overall sporting goods
and apparel industries. Over the past 96 years, Everlast products
have become the "Choice of Champions(TM)", having been used for
training and professional fights by many of the biggest names in
the sport. Everlast is the market leader in nearly all of its
product categories, responsible for leading eight of the top ten
boxing equipment products in sales. In addition to producing and
marketing the equipment and accessories, Everlast Worldwide Inc.
licenses its brand to providers of men's and women's sportswear and
active wear, children's wear, footwear, watches, cardiovascular
exercise equipment, nutritional foods and gym/duffel bags to name
just a few categories. At the retail level, Everlast's licensed
products generate more than $700 million in revenues. The company's
Web site can be found at http://www.everlast.com. Statements made
in this Press Release that are estimates of past or future
performance are based on a number of factors, some of which are
outside of the Company's control. Statements made in this Press
Release that state the intentions, beliefs, expectations or
predictions of Everlast Worldwide, Inc. and its management for the
future are forward-looking statements. It is important to note that
actual results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
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