EMRGD eMerge Interactive, Inc.

SEBASTIAN, Fla., June 14 /PRNewswire-FirstCall/ -- eMerge Interactive, Inc. (NASDAQ:EMRGD) today announced the introduction of CattleLog Verification Services, a comprehensive program designed for cattle producers to verify their production claims and qualify their animals for many popular value-added and branded programs. Responding to customer input and building on the success of the CattleLog Age and Source Verification Program, eMerge created CattleLog Verification Services to help enable the U.S. beef industry to produce sufficient specification-based product to meet the demands created by the expansion of many premium product lines, including natural, non-hormone, and export marketing programs. The new offering from eMerge is comprised of an expanded set of data verification services and an optional CattleLog Listing Service that will allow participants to qualify and promote their animals to all potential buyers, allowing sellers to realize value for their production and buyers to locate cattle they need to meet their supply requirements. David C. Warren, President and CEO of eMerge Interactive, commented: "CattleLog Verification Services is a great example of how eMerge delivers value to producers and feedyards focused heavily on value-added and premium branded markets. Initial feedback from CattleLog customers, as well as branded program managers and other parties interested in approved cattle, has been very positive. It is important to point out that we have offered a similar notification service to select buyers for several years and we are not, and will not be, involved in the transaction between buyer and seller." The CattleLog Listing Service is the most visible component of the CattleLog Verification Services. Available in most key cattle areas, the CattleLog Listing Service allows any CattleLog customer with approved animals to list basic animal characteristics along with the seller's contact information, including any video sale, livestock market, or order buyer that the seller is using. "We are uniquely suited to introduce CattleLog Verification Services because we have many years of experience with rigorous quality management and third-party verification programs such as the USDA Process Verification Program," continued Mr. Warren. "eMerge has been managing data for branded programs for over seven years, so expanding these services to a wider audience of producers and feedyards will create new synergies for our entire customer base." eMerge Interactive introduced its third-party data verification services in December 2003 when it received USDA approval for the CattleLog Process Verified Program. This program operated through August 2005, at which time it was replaced by the new CattleLog Age and Source Verification Program. This program has expanded to over 280 specially trained CattleLog Agents who provide on-site, localized data verification services. While the introduction of CattleLog Verification Services is an important development that the Company believes increases the likelihood that CattleLog will gain acceptance in the agricultural industry, there can be no assurance that this development will have a material positive effect on eMerge Interactive's results of operations or liquidity. More information on the CattleLog Verification Service can be found at http://verification.cattlelog.com/ . About eMerge Interactive eMerge Interactive, Inc. is a technology company focusing on the agricultural and meat processing industries. The Company's products include CattleLog(TM), a USDA-approved Process Verified Program providing individual- animal data collection and reporting that enables livestock tracking, verification and branding; the VerifEYE(TM) Carcass Inspection System, a real- time, optical inspection system that scans beef carcasses in packing plants; and the Solo handheld inspection unit, a portable instrument, incorporating the VerifEYE imaging technology. For more information about eMerge Interactive, including the risks and uncertainties associated with its business, and to view its filings with the Securities and Exchange Commission, please visit http://www.emergeinteractive.com/ . For additional information regarding this press release please contact Susan Mermer, eMerge Interactive's Chief Financial Officer, at (772) 581-9736. This release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements containing words such as "anticipates," "believes," "expects," "intends," "may," "will" and words of similar meaning. These statements involve various risks and uncertainties. A number of factors could cause actual results to differ materially from those described in these forward-looking statements, including the rate of adoption of the Company's products and services, its ability to grow revenue and margins, its ability to implement its expansion strategy, the impact of competition on pricing, the impact of litigation, general economic conditions and other factors discussed in this release and as set forth from time to time in the Company's other public filings and public statements. Readers of this release are cautioned to consider these risks and uncertainties and not to place undue reliance on these forward-looking statements. DATASOURCE: eMerge Interactive, Inc. CONTACT: Susan Mermer, Chief Financial Officer, eMerge Interactive, +1-772-581-9736 Web site: http://www.emergeinteractive.com/

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